Performance Marketing Manager at The Zebra enhancing customer engagement through innovative marketing strategies and data-driven insights. Driving conversion and optimizing performance across various channels.
Responsibilities
Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms.
Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities.
Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI.
Manage budgets, pacing, and forecasts across multiple campaigns and channels.
Partner with creative and brand teams to brief and refine ad assets tailored to each platform.
Report on campaign performance, channel mix, and learnings to cross-functional stakeholders.
Stay ahead of trends in performance marketing and identify new opportunities for growth.
Requirements
7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred)
Proven track record of scaling campaigns and optimizing CAC/LTV
Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards)
Strong communication skills with the ability to translate performance insights into business impact
Curiosity and adaptability — eager to experiment with new channels and approaches
Experience in insurance, fintech, or another high-consideration category is a plus
Benefits
Competitive Compensation & Stock Option Offering
Health, Dental, Vision & Disability Coverages
End early Fridays (wrap up work at 2pm CST on Fridays!)
Sabbatical program for tenured employees
HSA offering + employer contribution
Fertility support through __Carrot__
$100 monthly wellness perk
$300 pet reimbursement program
401k with match
Unlimited PTO (paid time off)+ flexibility to enjoy it
__Paid Parental Leave__ Program
Learning & Development Opportunities
Join a team that truly lives their values (outside of the office. Cliche, we know… but we really mean it)
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