Demand Generation Manager at Adobe managing email, direct mail, and gifting programs. Collaborating with campaigns and sales teams to boost demand generation and customer experience.
About the role
- Senior Demand Generation Manager at Accord enhancing pipeline strategies for high-value enterprise deals. Collaborating across teams to leverage AI and optimize multi-channel demand generation.
Responsibilities
- Own the primary goal of meeting bookings and pipeline generation, specifically targeting high-value enterprise deals ($100k+).
- Strategize and execute paid media across LinkedIn, Google, YouTube, and the Meta suite to create and capture demand.
- Lead our AI Engine Optimization strategy. You’ll leverage written content and community citations (Reddit, etc.) to ensure Accord is the top-of-mind solution within ChatGPT, Claude, and other LLMs.
- Partner with Product Marketing and Events to translate value props into high-converting campaigns and events.
- Manage the demand function with a sharp eye on unit economics, specifically working to refine and optimize unit economics.
- Continuously A/B test creative ad formats and innovative campaigns that break through the noise of typical B2B SaaS.
Requirements
- 5+ years in Demand Gen or Growth roles, with a proven track record of owning the function end-to-end in a B2B SaaS environment.
- You’ve marketed to enterprise organizations (2000+ employees) and understand the complexities in navigating a complex, multi-stakeholder buying process for multi-six-figure deals.
- You have a proven track record of running account-based marketing that results in meetings, not just impressions.
- You have personally owned and driven a pipeline in excess of $10M in previous roles.
- High proficiency in Google Analytics, Microsoft Clarity, and major ad platforms (LinkedIn, Google, YouTube). Experience with HubSpot is a strong plus.
- You don’t just use AI; it’s at the forefront of how you research, iterate, and move faster than the competition.
- You understand that SEO is evolving. You have clear ideas on how to influence LLM citations and community-driven discovery.
- Ability to track early indicators (/intent/content downloads) while staying focused on the north star: Demos Booked and Pipeline Generated.
- You can point to at least three innovative, non-boilerplate campaigns you’ve run that significantly drove pipeline growth
Benefits
- Competitive top-percentile pay & equity
- Unlimited PTO
- Health, dental, vision, life, and disability coverage
- Bi-annual team offsites (meet your teammates IRL!)
- Hybrid work environment (3 days in-office per week)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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