Facebook Ads Specialist managing and optimizing paid social and search campaigns across multiple platforms. Collaborating with cross - functional teams and leveraging AI - powered analytics for performance improvements.
About the role
- Head of Performance Marketing responsible for scaling marketing efforts at Paired, a top-rated couples app. Collaborating with key teams to enhance user acquisition and brand impact.
Responsibilities
- Own and execute Paired’s performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency
- Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management
- Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas
- Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products
- Manage performance marketing budgets and external agencies or partners to deliver against targets
- Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives
- Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making
Requirements
- Significant experience leading performance marketing for high-growth mobile application businesses
- Deep expertise in paid acquisition, creative testing, and influencer marketing, with strong understanding of attribution, experimentation, and efficient scaling
- Proven track record of delivering growth against ambitious targets while managing substantial budgets
- Strong analytical and strategic mindset, with the ability to use data to prioritise and make decisions in ambiguous environments
- Experience using performance channels to support long-term brand building
- Strong cross-functional leadership and communication skills, with the ability to influence at executive level
- Passion for Paired’s mission to improve the quality of couple relationships
- Experience leading, coaching and developing high-performing performance teams
- A valid UK working permit or passport (no sponsorship requirements)
- Able to commute to the London office at least twice a week
Benefits
- Yearly salary of £95-105K
- Significant stock options
- 25 days annual leave (+public holidays)
- Access to our London office
- Yearly learning budget of £1,000
- Three annual in-person events across Europe: two focused coworking weeks and one team-building retreat
- 3 months paid maternity and 1 month paid paternity leave (same-sex and adoptive parents included)
- Comprehensive health insurance
- Opportunity to help millions of people with their relationships
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
SEA/PPC Manager creating and managing marketing strategies for clients at xpose360 GmbH. Focus on SEA/PPC with opportunities for professional development and flexible working arrangements.
Director of Paid Media at Dentsu managing B2B paid media strategy and execution. Collaborating across teams to drive engagement, lead generation, and measurable pipeline impact.
Vice President managing paid media strategies for Dairy Management Inc. Leading campaigns across retail media networks and e - commerce platforms for the dairy industry.
Executive leadership role at USAA, providing oversight for marketing initiatives within P&C. Leading a high - performing team to drive profitable growth and optimize marketing strategies in a complex environment.
Performance Marketing Manager focusing on Meta and TikTok advertising strategies. Responsible for end - to - end management of Social Ads and performance marketing initiatives.
Manager overseeing digital performance marketing strategies for paid user acquisition at Avanquest. Collaborating with specialists and driving measurable results in a hybrid environment.
Digital Media Manager overseeing execution of Reckitt’s paid social campaigns across multiple platforms. Responsible for managing media performance and recommendations within the health and hygiene sector.
Freelance Performance Marketing Manager specializing in football brands for LOOP, driving performance marketing strategies and collaborating with internal teams. Using data - driven insights to optimize campaigns.
SEM/PPC Specialist managing and optimizing paid search campaigns for the largest digital agency in the Baltics. Collaborating with cross - functional teams to develop strategies and drive account growth.