SEA/PPC Manager creating and managing marketing strategies for clients at xpose360 GmbH. Focus on SEA/PPC with opportunities for professional development and flexible working arrangements.
About the role
- Facebook Ads Specialist managing and optimizing paid social and search campaigns across multiple platforms. Collaborating with cross-functional teams and leveraging AI-powered analytics for performance improvements.
Responsibilities
- Execute, optimize, and report on paid social and search campaigns.
- Support multiple clients and manage simultaneous projects and deliverables across Meta's advertising ecosystem.
- Conduct consumer and competitive research using AI-powered analytics tools to understand clients' landscape, target audience behaviors, and KPIs.
- Systematically track test scenarios, optimizations, and learnings using data visualization tools, sharing insights across the team.
- Translate noisy early performance signals into clear next actions (creative direction, budget allocation, optimization restraint vs. intervention).
- Support client campaigns across Google Ads, Microsoft Advertising, and emerging platforms as needed.
- Collaborate with cross-functional teams to test innovative strategies for improving campaign performance against client objectives.
- Leverage Meta's Conversions API and server-side tracking for improved attribution and privacy compliance.
- Own creative testing strategy end-to-end (not create it up, provide direction), including hypothesis formation, test design, interpretation, and translating results into next creative iterations.
Requirements
- 2-4 years of hands-on experience launching, optimizing, and measuring Meta Ads (Facebook/Instagram), TikTok Ads, and paid search campaigns.
- Agency experience (working with multiple clients).
- Proficiency with Meta Ads Manager, Meta Business Suite, Google Tag Manager, Google Ads, GA4 (Google Analytics 4), and Meta Pixel implementation.
- Experience with privacy-first tracking solutions and iOS 14.5+ attribution challenges.
- Familiarity with AI-powered campaign optimization tools and automation features (Advantage+, Performance Max).
- Strong background in audience research, campaign structure, creative testing, A/B experimentation, and conversion rate optimization.
- Knowledge of attribution modeling and multi-touch attribution platforms.
- Genuine passion for digital marketing innovation and staying current with platform updates and industry trends.
- Strong analytical thinking and problem-solving abilities.
- Self-starter who thrives with autonomy and minimal supervision.
- Commitment to delivering high-quality work with meticulous attention to detail.
Benefits
- Helium offers medical and dental coverage, covering up to 90% of employee medical premiums.
- We offer a retirement account.
- $100,000 in life insurance for every employee.
- Unlimited PTO after 90 days.
- Paternity leave.
- All the Helium swag you could ever need.
- Fun and collaborative work environment; even the household dog is invited.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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