PPC Campaign Executive driving high - quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
About the role
- Director of Paid Media at Dentsu managing B2B paid media strategy and execution. Collaborating across teams to drive engagement, lead generation, and measurable pipeline impact.
Responsibilities
- Define and own the paid media strategy across Google Ads (Search, Display, Video) and Paid Social (LinkedIn Ads)
- Establish audience strategies, channel mix, investment approach, and KPI frameworks to support awareness, demand generation, and conversion
- Develop and evolve testing roadmaps that account for platform changes, algorithm shifts, and performance insights
- Actively participate in campaign planning, setup, build, and optimization alongside direct reports
- Monitor performance daily and implement real-time optimizations related to bidding, targeting, creative, and budget allocation
- Partner with creative and content teams to help write, review, and test ad copy and creative direction
- Own the paid media budget, including forecasting, pacing, and channel-level allocation
- Evaluate performance against KPIs and business goals, translating data into actionable recommendations
- Own reporting and analysis across all paid media efforts, from weekly performance updates to monthly and quarterly deep-dive readouts
- Lead collaboration with digital, content, creative, and marketing operations teams
Requirements
- 8+ years of hands-on paid media experience, with a strong focus on B2B demand generation
- Deep expertise managing campaigns in Google Ads (Search, Video, Display) and LinkedIn Ads
- Proven experience operating in a player–coach role, balancing strategy, execution, and people management
- Strong analytical and reporting skills, with ability to optimize in real-time and clearly communicate insights
- Experience managing paid media budgets and forecasting against performance goals
- Experience managing small teams (1-3 people) strongly preferred
- Excellent communication and stakeholder management skills, including presenting results to senior stakeholders
- Highly organized, adaptable, and comfortable working in a fast-paced, evolving environment
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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