Performance Marketing Manager at BLUME2000, responsible for optimizing SEA campaigns and enhancing digital visibility. Collaborating on display advertising and social ads for overall performance improvement.
About the role
- Paid Media Manager at Equinix developing and optimizing paid media strategy for B2B campaigns across various platforms and verticals.
Responsibilities
- Develop, manage, and optimize the overarching paid media strategy for priority industry verticals and accounts
- Serve as the subject matter expert for Demandbase/6sense platforms
- Use ABM platforms to build target account lists and sync them with other platforms
- Regularly monitor, analyze and report on campaign performance
- Plan, launch, and manage targeted ABM campaigns across various paid channels
- Manage the paid media budget
- Collaborate with Content and Creative team
Requirements
- 6-8 years of experience managing B2B paid media campaigns
- 5+ years of hands-on experience managing and operationalizing Demandbase and/or 6sense
- Proven track record of managing and scaling campaigns on LinkedIn Campaign Manager and Google Ads
- Practical experience working with Google Analytics and CRM (Salesforce or other)
- Exceptional analytical skills
- Excellent written and verbal communication skills
- Ability to thrive in a global, hybrid work environment
Benefits
- Employee Assistance Program
- Health insurance
- Life insurance
- Disability insurance
- Voluntary plans
- Retirement plan contribution
- Paid Time Off (PTO)
- Paid holidays
- Vacation
- Personal time
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