Hybrid PPC Specialist – English Speakers Mandatory

at CHILI

• Job title: PPC Specialist – English Speakers Mandatory
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Panama City, Panama

About the role

• PPC Specialist managing omnichannel performance campaigns at Chili Digital. Collaborating with clients and teams to drive results in digital marketing across Latin America.

Responsibilities

• The Paid Media Specialist is responsible for managing and optimizing omnichannel performance campaigns.
• Collaborate with clients to understand their business goals and align paid media strategies accordingly.
• Develop detailed media plans that define target audiences, budgets, channels, and key performance indicators.
• Launch and manage campaigns across multiple platforms, ensuring optimal allocation of resources for maximum performance.
• Plan and execute A/B tests across platforms to determine optimal creatives, audiences, bidding strategies, and landing pages.
• Continuously monitor performance, implement learnings from A/B tests, and generate comprehensive reports to demonstrate ROI/ROAS.
• Utilize CRM SENTR to manage campaign tasks, timelines, A/B test tracking, and client communications efficiently.
• Develop and execute campaigns in both Portuguese and English, ensuring culturally relevant messaging and market compliance.

Requirements

• 3+ years of experience in managing paid media campaigns, ideally within a digital marketing agency.
• Proven track record of driving performance campaigns with clear ROI/ROAS outcomes.
• Strong expertise in Google Ads and Meta Ads platforms, with working experience on TikTok, Retail Media, and programmatic channels.
• Experience managing the complete campaign lifecycle—from client onboarding and media planning to execution, A/B testing, and performance reporting.
• Demonstrated success in setting up and interpreting A/B tests to improve performance.
• Exceptional organizational skills and proficiency with CRM systems, specifically SENTR.
• Fluent in both Spanish and English, with excellent communication and reporting skills in both languages.
• Ability to work in a fast-paced, data-driven environment with a proactive and collaborative approach.

Benefits

• Competitive compensation package.
• Hybrid work model
• Opportunity to work on cutting-edge campaigns with international clients across LATAM, US, and Europe.
• Access to advanced tools and training in paid media strategies.