Paid Media Strategist managing PPC and social media advertising strategies for clients at POD Marketing. Collaborating with product teams and optimizing campaigns using analytics and tracking tools.
About the role
- Part-time Performance Marketing Manager at AMBOSS shaping user acquisition in the DACH region and driving growth through digital campaigns.
Responsibilities
- Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads—ensuring campaigns are aligned with business objectives and tailored to audience needs.
- Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets.
- Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements.
- Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations.
- Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency.
- Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders.
Requirements
- Channel expertise: Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
- Data-driven mindset: Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
- Testing & optimization skills: Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
- Strategic thinking: Ability to connect campaign performance to broader business goals and adjust strategy accordingly
- Collaboration & communication: Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results
- Creative judgment: You know how to brief, evaluate, and iterate on ad creatives to improve performance
- Growth mindset: Proactive, curious, and eager to learn—always looking for ways to improve processes and outcomes
- German language proficiency
Benefits
- 🌴 Rest & Time Off (30 paid vacation days, AMBOSS holiday, personal purpose day and more)
- 🥙 Food & Office Comfort (Daily healthy breakfast & lunch prepared by in-house chefs, AMBOSS daycare, the option to work from four additional office locations…)
- 🏃 Health, Fitness & Mobility (Urban Sports Club – M plan, Fitbit Versa 3, Deutschlandticket…)
Job title
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