Hybrid Category Growth Lead

at OX Tools Global

• Job title: Category Growth Lead
• Job type: Full Time
• Experience level: Senior
• Salary: £40,000 - £50,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Category Growth Lead managing commercial performance and growth strategy for Amazon product categories. Collaborating with cross-functional teams to drive revenue growth and market share in eCommerce.

Responsibilities

• Own end-to-end commercial performance for assigned Amazon categories.
• Develop category growth plans covering:
• Range architecture (hero vs tail)
• New product launches and exits
• Pricing and promotional strategy
• Traffic and conversion improvement levers
• Translate Amazon data into clear priorities and commercial decisions.
• Own key category KPIs including:
• Revenue, growth rate, contribution margin
• Market share and rank
• ASP, promo ROI, mix shift
• Identify risks and opportunities early and lead corrective actions.
• Build business cases for investment (pricing moves, promos, new ASINs, content upgrades).
• Own category pricing logic across VC and SC, balancing competitiveness and margin.
• Plan and evaluate promotions, deals, and events (e.g. Prime Day, seasonal moments).
• Assess true incrementality of promos in partnership with Finance and Advertising.
• Own category selection strategy:
• Identify range gaps and expansion opportunities
• Rationalise underperforming or unprofitable ASINs
• Partner with Product teams on launch timing, positioning, and Amazon readiness.
• Ensure catalogue architecture supports discoverability and cross-sell.
• Define content priorities for the category (titles, bullets, A+, brand stores).
• Use data (CVR, returns, reviews, Q&A) to guide content improvements.
• Ensure category experience supports brand positioning and shopper trust. (Execution may sit with content teams or agencies, but ownership sits here.)
• Work closely with:
• Supply Chain & Demand Planning to align growth plans with availability and inventory risk.
• Advertising to ensure spend is focused on priority ASINs and growth moments.
• Finance to manage margin, funding, and forecasting.
• Act as the category “quarterback,” aligning teams around a single plan.
• Partner with Amazon category teams / AVS to position the brand for growth.
• Support Joint Business Plans (JBPs) with category level insight and strategy.
• Ensure category plans align with Amazon’s priorities and ways of working.

Requirements

• 4–8+ years in Amazon, e commerce, or category management roles.
• Proven experience owning commercial performance of a product category.
• Strong understanding of Amazon Vendor Central and/or Seller Central.
• Highly analytical: confident working with large datasets, trends, and financial models.
• Commercial mindset with the ability to balance growth, margin, and execution.
• Excellent stakeholder management and communication skills.