Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Responsible for planning and executing B2B marketing and growth strategies focused on demand generation. Collaborating with commercial teams to convert leads into business opportunities.
Responsibilities
- Liderar la estrategia integral de marketing y generación de demanda B2B
- Diseñar, ejecutar y optimizar campañas (LinkedIn Ads, Google Ads)
- Construir y optimizar funnels de conversión end-to-end
- Gestionar y optimizar canales digitales, web (SEO + CRO) y automatizaciones
- Medir resultados en base a métricas de negocio (CPL, CAC, conversión, pipeline)
- Trabajar en conjunto con el equipo comercial para potenciar oportunidades
Requirements
- Formación en Marketing, Comunicación o afines
- Manejo de herramientas: LinkedIn Ads, Google Ads, SEO, CRO, CRM (HubSpot o similar), automatización y analítica
- Experiencia en generación de demanda B2B (servicios, consultoría o tecnología)
- Experiencia construyendo funnels de conversión
- Experiencia trabajando con audiencias de nivel gerencial o directivo
- Perfil estratégico, analítico y con fuerte orientación a resultados
Benefits
- Oportunidad de asumir un rol con impacto directo en el crecimiento del negocio
- Autonomía para diseñar y ejecutar la estrategia
- Trabajo directo con dirección
- Posibilidad de construir y escalar el área de marketing
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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