PPC Campaign Executive driving high - quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
About the role
- Senior Paid Media Strategist managing paid media strategy and execution for OU Education Services. Driving measurable results through expert channel strategy and performance optimization in a hybrid environment.
Responsibilities
- Own paid media strategy, performance oversight, and KPI management across Meta, Google Ads, Microsoft Advertising, and LinkedIn Ads
- Serve as the primary point of contact for paid media agencies, while retaining ultimate ownership on strategy, priorities, and outcomes
- Assess campaign performance against defined KPIs such as CPL, conversion rate, and lead quality, and drive corrective action when needed
- Set channel level strategy, audience approach, creative testing frameworks, and bidding direction across platforms
- Translate performance data into clear, actionable insights, decisions, and next steps for internal stakeholders
- Partner with internal creative, analytics, and web teams to improve messaging, landing pages, and conversion paths
- Lead paid media planning, forecasting, and budget allocation across channels in alignment with demand and enrollment goals
- Stay current on platform changes, best practices, and industry trends, and apply these insights to improve performance
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent applicable experience
- 5+ years of demonstrated success managing campaigns directly within platforms across paid social and paid search, with deep expertise in Meta and Google Ads
- Deep understanding of how paid media performance drives business outcomes, including lead quality, applications, and starts
- Demonstrated ability to set ambitious goals, evaluate results rigorously, and drive continuous performance improvement
- Strong communicator who can clearly articulate priorities, make decisions, and align internal teams and external partners around performance outcomes
- You’ll be especially successful in this role if you have experience with:
- Demonstrated experience managing paid media for higher education institutions across multiple programs or portfolios
- Performance reporting and analysis using GA4, Looker Studio, Power BI, or similar tools
- Supporting offline conversion tracking, enhanced conversions, or CRM-integrated measurement
Benefits
- Competitive salary and benefits package
- 401(k)
- Wellness reimbursement
- Opportunities for professional development and career growth.
- Hybrid work environment promoting work-life balance.
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