Lead the Paid Media department for Jellyfish, managing campaigns and fostering team development. Collaborate globally to innovate digital marketing solutions.
About the role
- Lead programmatic display strategy for Ciena's Digital Marketing team. Manage campaigns across multiple platforms and collaborate with analytics and content teams for performance optimization.
Responsibilities
- Lead the end-to-end programmatic display strategy across awareness, consideration, and demand programs
- Plan, activate, and optimize campaigns across DSPs and platforms including Display & Video 360 (DV360), Google Adwords, YouTube, and Connected TV
- Define and manage media-buying strategies for priority trade publications, including site selection, sponsorships, and high-impact placements
- Own paid media budget planning, allocation, forecasting, pacing, and performance optimization
- Develop and refine targeting strategies using first-party data, third-party data, contextual, intent-based, account-based, and retargeting approaches
- Partner closely with analytics, web, and content teams to ensure effective measurement, attribution, landing-page performance, and conversion
- Manage publisher, platform, agency, and vendor relationships to ensure transparency, value delivery, and results
Requirements
- 5–8+ years of paid media experience with direct ownership of paid media budgets
- Bachelor’s degree in marketing, business, or a related field
- Strong expertise with DSPs, audience strategies, and measurement frameworks
- Advanced knowledge of advertising platforms such as Google Adwords and ZoomInfo Marketing
- Demonstrated experience activating and measuring YouTube and video campaigns
- Strong financial and analytical skills with the ability to translate data into insights
- Proven ability to operate effectively at both strategic and executional levels
Benefits
- medical, dental, and vision plans
- participation in 401(K) (USA) & DCPP (Canada) with company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- company-paid holidays
- paid sick leave
- vacation time
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