Lead programmatic display strategy for Ciena's Digital Marketing team. Manage campaigns across multiple platforms and collaborate with analytics and content teams for performance optimization.
About the role
- Lead the Paid Media department for Jellyfish, managing campaigns and fostering team development. Collaborate globally to innovate digital marketing solutions.
Responsibilities
- Provide support and collaborate with local and international teams
- Nurture positive, collaborative working relationships with clients, colleagues and third-party suppliers
- Oversee a portfolio of digital campaigns and provide guidance and recommendations to paid media practitioners to meet and exceed client expectations and KPIs
- Manage and monitor the production and presentation of client-facing reports, studies and presentations in line with Jellyfish brand standards
- Collaborate with Media Strategy and Client Management teams to drive innovative solutions for our clients
- Drive continuous improvement by proactively assessing Jellyfish’s working relationships, practices and methods
- Support the company's corporate culture by adhering to established ethical and brand standards
- Maintain an in-depth understanding of Jellyfish’s marketplace and the digital landscape, with emphasis on new and emerging formats, technical solutions, and initiatives
Requirements
- Fluency in English with excellent written and verbal communication skills
- Structured and methodical work habits, with the ability to manage competing demands and prioritize effectively
- Provide leadership of the paid media department alongside fellow Directors and VPs, ensuring individual performance meets expectations and team KPIs are achieved
- Own the paid media team’s development needs, ensuring each team member has a training and personal development plan with regular feedback sessions
- Ensure the performance and conduct of the paid media team align with Jellyfish business processes and procedures
- Lead by example in behavior, attitude and results at all times
- Uphold the company’s integrity and confidentiality at all times
- In-depth knowledge of technologies and processes involved in running paid media campaigns, including Demand Side Platforms (DSPs) such as Display & Video 360 (DV360) and Google Ads
- 8+ years' experience in digital marketing paid media management
- Industry-recognized certifications such as Google Ads, Campaign Manager 360, Display & Video 360, Search Ads 360, and Google Analytics
- Experience with Google Suite (Sheets, Slides, Docs)
Benefits
- Family Support: Extended maternity leave totaling 6 months
- Flexible Work: Work remotely up to 60% of the time
- Growth, Your Way: Accrue one paid day each month (equivalent to 2 hours per week) for self-development, plus access to Jellyfish Learn
- Health Insurance: Private health insurance policy that includes vision and dental coverage
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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