Performance Marketing Manager leading performance media strategy for EQ Bank's Personal and Small Business Banking portfolios. Collaborating with agencies to optimize campaigns and drive efficient customer acquisition.
About the role
- Google Ads Media Buyer leading performance campaigns for e-commerce startup. Collaborating across teams to optimize user journeys from initial contact to final checkout.
Responsibilities
- Own the Google Ecosystem: Lead performance campaigns end-to-end, including planning, execution, and scaling across Search, Shopping, YouTube, Display, and PMax.
- Drive Creative Strategy: Collaborate with the creative team to develop compelling ad content. You'll iterate on "hooks," angles, and formats to ensure our brands stand out in a crowded feed.
- Optimize the Full Funnel: Work with CRO and funnel teams to improve advertorials, pre-sells, and landing pages to boost AOV and conversion rates.
- Execute Structured Testing: Build and run structured A/B tests across creatives, audiences, bidding strategies, and funnel steps to unlock new growth.
- Data-Driven Decision Making: Monitor and interpret key metrics (ROAS, CPA, CVR, MER, LTV) to guide decisions, utilizing high-quality tracking via GA4 and GTM.
- Budget & Pacing Management: Manage large monthly advertising budgets and campaign pacing to ensure optimal performance and efficiency.
- Master Audience Intelligence: Build advanced audience strategies utilizing custom segments, affinity, in-market, remarketing, and lookalikes.
- Stay Ahead of the Curve: Constantly monitor industry trends, new ad formats, and progressive e-commerce techniques to keep Cohypes at the forefront of digital advertising.
Requirements
- 2+ years of proven experience in media buying on Google Ads with a performance-oriented approach.
- Proven track record in managing large monthly advertising budgets and scaling spend while maintaining/improving CPAs.
- Creative-First Mindset: Experience with creative testing frameworks and a comfort level in helping guide the creation of high-performing assets.
- Technical Proficiency: Strong command of GA4, Google Tag Manager, enhanced conversions, and custom event tracking.
- Ecommerce Fluency: Deep understanding of ecommerce metrics (ROAS, CPA, AOV, MER, LTV) and how they interact.
- Funnel Expertise: Experience working with advertorials, pre-sell pages, and understanding how to optimize the post-click experience.
- Platform Versatility: Strong working knowledge of YouTube advertising is a significant plus.
- Analytical Skills: Ability to interpret data to find audience opportunities and competitor trends.
Benefits
- Private health insurance for your well-being;
- Creative freedom and fast feedback loops - your ideas truly matter here;
- Hybrid work model;
- Beautiful office in Senatorių Pasažas, Vilnius Old Town — an inspiring place to work;
- Always-stocked fruits, healthy snacks & best coffee in the office;
- Annual training & development budget to support your growth and education;
- Periodic teambuildings with a dedicated team budget;
- A friendly, supportive team that genuinely wants you to succeed and thrive :)
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