Detail - oriented Jr. Account Manager supporting client service in group benefits. Collaborating with clients and managing data amid a hybrid work model in Toronto, Ontario.
OS
Hybrid Senior B2B Strategic Marketing Account Manager – SEO, AEO, HubSpot, Paid Ads
Posted 2 days ago
About the role
- Senior Strategic Account Manager engaging B2B clients, optimizing digital marketing strategies at OneIMS. Focused on SEO, HubSpot, and high-profile account management.
Responsibilities
- Lead the development and execution of customized strategic marketing plans for a portfolio of key accounts.
- Manage high-level client relationships, ensuring satisfaction and retention while identifying opportunities for growth.
- Utilize your expertise in SEO and AEO to optimize client websites for search visibility, traffic generation, and lead conversion.
- Oversee HubSpot implementations, ensuring proper integration and utilization of marketing automation tools and CRM capabilities.
- Develop and manage paid advertising campaigns across platforms like Google Ads and social media, optimizing for performance and ROI.
- Conduct in-depth analyses of marketing performance metrics, providing clients with actionable insights and recommendations for improvement.
- Act as a consultant to clients, advising them on best practices, market trends, and digital strategies to enhance their marketing efforts.
- Coordinate with internal teams, ensuring alignment on client objectives and delivering cohesive marketing solutions.
- Mentor and support junior account managers, fostering a culture of collaboration and continuous learning.
- Stay current on industry trends, emerging technologies, and competitive landscape to provide clients with innovative solutions.
Requirements
- **B2B Strategy:** 7+ years of experience driving measurable growth for **B2B organizations**, with a deep understanding of complex sales cycles, lead nurturing, and account-based marketing (ABM).
- **Agility & Pace:** Proven ability to thrive in a **high-growth, fast-paced agency environment**, managing multiple shifting priorities without sacrificing quality or attention to detail.
- **Client Collaboration:** Strong emotional intelligence with the ability to **actively solicit, accept, and integrate client feedback** into strategic pivots to ensure long-term partnership success.
- 7+ years of experience in strategic account management, digital marketing, or related roles, with proven success in SEO, AEO, HubSpot, and Paid Ads.
- Expertise in the Google Marketing Platform, specifically Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) for data tracking and performance analysis.
- Strong understanding of marketing analytics, conversion optimization, and campaign performance metrics.
- Exceptional client relationship management skills, with the ability to build trust and rapport.
- Demonstrated ability to think critically and strategize effectively to meet client needs.
- Excellent presentation, communication, and negotiation skills.
- Experience in leading teams and mentoring staff, fostering a spirit of collaboration.
- Proficient in HubSpot and other CRM tools, as well as digital marketing platforms.
- A results-oriented approach with a keen eye for detail and strong problem-solving skills.
- Agility & Pace: Proven ability to thrive in a high-growth, fast-paced agency environment, managing multiple shifting priorities without sacrificing quality or attention to detail.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Benefits
- Fully remote position with flexible working hours.
- Opportunity to work with a dynamic, growth-driven team
- Health, Vision, & Dental Benefits offered to after 90 days
- Paid Time Off**
Job title
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