Hybrid Digital Marketing Specialist

at Octopus Energy

• Job title: Digital Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Tokyo, Japan

About the role

• Digital Marketer at Octopus Energy focusing on digital advertising and customer experience enhancement. Agile advertising planning and execution in the Japanese market.

Responsibilities

• The "Octopus Digital Marketer" plays a crucial role in all aspects of modern "marketing," where "digital" is no longer a specialty but the foundational environment for all activities. This role is responsible for data-driven situational awareness, identifying growth opportunities and bottlenecks, and the relentless pursuit of necessary actions across all digital touch points and customer journeys where the brand interacts with customers, including Earned media (PR), Owned media, and CRM.
• New Customer Acquisition: Execute overall advertising activities in Japan, and lead the optimisation of advertising and the entire acquisition journey by measuring effectiveness and sharing analysis with the team.
• New Customer Acquisition: Lead the planning, execution, and reporting of promotional campaigns.
• Customer Retention: Based on effectiveness measurements and analysis of customer journeys and site engagement related to retention, propose hypotheses and ideas, and collaborate with Owned Channel and UI/UX teams to contribute to retention maximisation.
• SEO/AIO: Continuously plan, execute, and optimise actions to create effective synergy between Paid and Owned channels by sharing and exchanging the latest knowledge and information with the Owned Channel team.
• Ensure consistent brand tone of voice (new services/products, media releases, etc.).
• Lead the optimisation of the technical/engineering aspects supporting the digital marketing foundation, such as Google Analytics design, website metadata optimisation, CMS SEO design, and data tracking features, in collaboration with front-end team members.
• Conduct regular, comprehensive review and verification of new digital sales channel development and analysis tools for digital channels, including Owned/Earned, that should be introduced or replaced in the future. Also, exchange information and collaborate with the global digital team as necessary.

Requirements

• Experience in the energy industry or retail electricity sector is not required. However, we are looking for candidates who meet the following conditions, on the premise that they have a strong interest (intellectual curiosity), excitement, and ideas about energy, its future, and renewable energy
• Native or native-level Japanese language skills.
• To be a "Marketer" first, before being a specialist in a specific area of expertise.
• Eager to grow and learn in a fast-paced environment, and willing to share that knowledge to contribute to the team's overall expertise improvement.
• Able to work and respond with a stable mindset in an environment where priorities and action items change based on the situation, and where sudden ideas, proposals, or instructions may arise.
• Able to proactively take action and communicate, seek support and advice, and flexibly, rationally, and creatively address matters in collaboration with various stakeholders, even without explicit in-house processes or guidelines.
• Possesses an intuitive sense for Japanese culture, seasonality, market/consumer (societal) trends, and emotions. Constantly monitors "current trends," avoids being swayed by common wisdom or falling into typical patterns, and can explore/identify potential needs and growth opportunities and creatively think of and propose new approaches.
• English skills: Intermediate level or higher is a plus. *Even if your current English level is conversational, we welcome candidates with a strong desire to learn, the passion and drive to improve their English skills, and the ability to communicate without hesitation in an international environment

Benefits

• Great Place to Work: An open, friendly environment awaits you, gathered under the motto of a socially significant mission, "Love and Power," and united by an insatiable thirst and passion for growth, along with a flexible workplace. We were named one of the "UK's Best Companies to Work For" in 2024 and one of The Times’ "UK’s top 10 Best Places to Work." Our Japan branch also received its first "Great Place to Work®" certification in August 2025.
• Dry Stone Wall: Octopus does not have fixed career paths that confine employees to a uniform mold, thereby limiting individual unique characteristics and growth trajectories. Our fundamental philosophy is to utilise your original "shape" that defines you, and to jointly explore, custom-design, and place you in roles and career paths that fit well, adjusting as your growth, the business's growth, and the growth of other members evolve. Our Group CEO, Greg, discusses this in detail in the publicly available podcast, "Ep.1 Culture (English).
• Relaxation is Key- There are no restrictions on the use of accrued paid leave, whether during or after the probationary period (of course, this is expected to be within reason and appropriately discussed and coordinated with your manager).
• Office Environment- If you need any tools or technical support, we will do our best to implement them in the office. The office is always stocked with fruit, breakfast items, delicious coffee, and soft drinks. On Fridays, colleagues from various departments gather in the kitchen area after work. Grab your favourite drink and enjoy the internal exchange!