Social Media Manager responsible for developing and optimizing marketing strategies across various platforms at VALID Group GmbH. Combining creativity and analytics for effective social media presence.
About the role
- Manager overseeing public relations and social media strategies for Municipal Credit Union. Collaborating with executive leadership to shape reputation and drive impactful communication strategies.
Responsibilities
- Develop our yearly public relations strategy with our PR firm and execute on it.
- Work with executive leadership to create an outline for 5 podcasts for the Schneps network.
- Develop a thought leadership plan for MCU.
- Develop a strategy for our CEO and other members of our ELT to be more publicly visible.
- Prepare and manage all internal corporate communications related to thought leadership, reputation, and public relations materials, including analysis and maintaining an archive of PR materials.
- Work with PR firm to prepare press releases for MCU and the MCU Foundation.
- Oversee all social media strategy and execution including listening, creating, posting and monitoring.
- Develop platform-specific strategies, KPIs, and content calendars for each channel.
- Manage MCU’s reputation on Glassdoor and Indeed, including proactive review management and employee sentiment reporting.
Requirements
- Bachelor or advanced degree in communications, journalism, public relations, marketing or related field.
- 10+ years of communications, public relations or social media experience.
- Financial services experience is preferred but not required.
- Public relations experience preferred
- Experience managing external PR agencies and/or content creators strongly preferred.
- Ability to manage sensitive or confidential information with sound judgment.
- Strong written, verbal, and digital communications skills.
- Comfortable working with executive management, employees, media and the larger MCU community.
- Proficiency with communication technologies and social media platforms.
- Impeccable copywriting and copy-editing abilities.
- Excellent verbal communication and presentation skills.
- Technologically proficient.
Benefits
- Competitive compensation
- Medical and dental benefits
- 401K with employer match
- Flexible paid time off
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