Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Head of Paid Social Media leading social media strategy across platforms for a marketing agency. Driving engagement and business growth within a cross-functional leadership role.
Responsibilities
- Lead the integrated global social media strategy across paid channels including Meta, TikTok, Instagram, X, LinkedIn, YouTube, Reddit, and emerging platforms.
- Manage and mentor a growing team of paid media buyers, content strategists, and community managers.
- Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment.
- Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization.
- Develop full-funnel social programs that align with brand, acquisition, and retention goals.
- Establish KPIs and reporting frameworks for both brand and performance metrics; continuously analyze performance and iterate.
- Champion community-building initiatives, influencer partnerships, and cultural moments that elevate brand relevance and customer loyalty.
- Collaborate cross-functionally with Creative, CRM, SEO, Product, and Data teams to ensure cohesion and amplification across channels.
- Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends.
- Act as the voice of social internally, providing strategic direction and thought leadership to stakeholders and executives.
Requirements
- 7+ years of experience in social media marketing with at least 3+ years in a senior or leadership role overseeing paid strategies.
- Experience in iGaming is a must.
- Proven track record managing cross-platform strategies that drive both brand equity and business outcomes.
- Deep expertise in platform algorithms, social-first content formats, and community management best practices.
- Strong performance marketing acumen, including experience with ROAS-driven paid social campaigns.
- Strong leadership skills with a track record of building and nurturing high-performing teams.
- Proficient in social analytics and reporting tools such as Sprout, Brandwatch, Looker Studio, or native platforms.
- Exceptional communication skills and the ability to influence at all levels of an organization.
- Strategic thinker with creative sensibility and a deep passion for internet culture, trends, and storytelling.
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
Benefits
- Relocation to Lisbon, Portugal
Job title
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Experience level
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Not specified
Degree requirement
Location requirements
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