Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Virtual Assistant Social Media Manager executing social media strategies for orthopedic practice brands. Collaborating with stakeholders to support priorities and business objectives through social media content.
Responsibilities
- Assist in day-to-day social media management on Facebook, Instagram, Twitter, LinkedIn and Pinterest supported by a detailed calendar and internal processes that involve and inform internal stakeholders
- Develop and execute monthly social content calendars for all orthopedic practice brands;
- Collaborate closely with stakeholders to develop content that supports each practice's priorities and business objectives, and reflects their aesthetic, vision, and voice
- Content development includes crafting patient stories/testimonials, informative condition and procedure specific articles, physician and team member spotlights, orthopedic specialty and service social copy, event posts, and more;
- Manage content creation, video / photoshoots and sourcing to ensure all content exemplifies brand standards
- Build/enhance brand stature by partnering with and engaging each practice's local and online communities, community partners, local teams, and schools to share content;
- Monitor and respond to all comments and messages for each social account in a timely manner to support the service recovery process
- Work closely with creative team, often developing content hands-on, to ensure social media leads
Requirements
- 1 - 2 years of professional experience in social media marketing, with hands-on experience in both community management and content creation
- Deep understanding of social media culture, tone, and emerging trends.
- Experience working in a brand or agency setting is a plus.
- Self-motivated individual with the ability to thrive in a team-based or independent environment.
- Detail-oriented with strong organization skills.
- Ability to work in a fast-paced environment.
- Limited supervision and the exercise of discretion.
- Proficient in social tools (e.g., Sprinklr or native platform tools).
- Skilled in editing software (e.g., Adobe Express, CapCut, or Premiere).
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