Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Social Media & ORM Specialist managing HFM's online reputation and digital presence across South Africa. Collaborating with teams for content creation, crisis response, and brand monitoring.
Responsibilities
- Collaborate with internal teams to execute social media and ORM initiatives, manage and engage with online communities, and assist with crisis response by monitoring conversations, escalating risks and executing approved actions
- Support the creation, scheduling and publishing of content across Kenya social media channels
- Monitor brand mentions, reviews, forums and social conversations to identify risks, trends, and opportunities
- Respond promptly and professionally to comments, messages and reviews in line with brand tone and ORM guidelines
- Support the management of the social media content calendar, ensuring timely and accurate posting
- Assist in developing content ideas that strengthen brand presence and support marketing and ORM objectives
- Collaborate with designers, content creators and paid social teams to ensure consistent messaging and visual identity
- Prepare basic reports and insights on social media performance and ORM activity
- Ensure adherence to brand, compliance and regional communication guidelines
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 2–3 years of experience in Social Media Management, ORM, Digital Marketing, or Communications
- Hands-on experience managing a variety of social media platforms and online communities
- Experience with social media management and monitoring tools (e.g., Meta Business Suite, Sprout Social, Brand-watch, etc.)
- Strong written and verbal communication skills in English; proficiency in Swahili is a strong advantage
- Strong organizational skills with the ability to manage multiple tasks and deadlines
- Ability to work calmly and effectively in fast ‑ paced or time ‑ sensitive situations
- High attention to detail and commitment to quality
- Cultural awareness of the Kenya/East Africa digital landscape
Benefits
- 22 days of Annual Leave (reaching up to 30 days per year based on years’ service)
- Comprehensive Health & Life Insurance (from day one!)
- Friday afternoons off in Summer ( during December & January )
- Birthday Leave
- Referral Bonus
- Paid Time Off for Training & Education
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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