Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Social Media Manager planning, implementing, and optimizing campaigns for medical tourism projects. Focused on lead generation with measurable goals.
Responsibilities
- Planning, executing and optimizing social media campaigns across multiple projects/brands
- Setting up and managing paid social campaigns (e.g., Meta, LinkedIn — depending on the target audience)
- Creating briefs for creatives (video/design/copy) and managing the editorial calendar
- Running A/B tests for creatives, hooks, audiences and landing pages/lead forms
- Funnel thinking: Social → Landing page/Lead form → Qualified lead
- Tracking & reporting (UTMs, dashboards) including weekly performance updates and learnings
- Close coordination with Content/SEO/Design/Sales and prioritization across multiple projects
- Monitoring trends and platform updates and deriving concrete action points
Requirements
- Proven experience in social media management with a performance focus (lead generation)
- Confident use of ad managers (Meta/LinkedIn or similar) and KPI-driven optimization
- Strong understanding of KPIs such as CPL, CTR, CPC, conversion rate and ROAS/CPA (where relevant)
- Experience with tracking fundamentals (UTM, pixel/conversion events — in collaboration with Tech/Analytics)
- Strong copywriting and communication skills in German (excellent command of the language)
- Structured way of working, project management skills and the ability to coordinate multiple stakeholders
- Bonus: Experience in healthcare/beauty/medical tourism or other sensitive/regulated topics (advertising guidelines)
Benefits
- Flexible working hours and clear, measurable goals
- Significant scope to shape our campaigns — you’ll help build our campaign structure
- Short decision-making paths and direct collaboration with the team
- Modern tools and a data-driven working approach
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