Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Senior Social Media Manager managing social media advertising projects in a hybrid work environment. Focusing on strategic development and client success through tailored social media strategies.
Responsibilities
- You take on exciting projects in social media advertising and management and contribute your expertise to the development and implementation of social media strategies
- You design and optimize paid social media campaigns on the most common platforms (Facebook & Instagram, TikTok, LinkedIn, etc.) and handle full implementation
- You create tailored social media strategies for our clients and actively contribute to the success of their brands
- You define client-specific target audiences
- You take responsibility for A/B testing and the continuous performance optimization of ads
- You are a central point of contact within the team for social media-related questions and work with us on creative concepts and pitches
- You manage a variety of exciting clients from different industries and develop innovative social media approaches
- You analyze performance and share your insights and recommendations with the team and our clients in the form of value-added reports
Requirements
- You have at least 3 years of experience in paid social media advertising
- You have strong strategic thinking and work in a results-oriented manner, always with a clear focus on our clients’ goals
- You know the main social media platforms (Facebook, Instagram, TikTok and LinkedIn) and their ad managers inside out and execute complex campaigns; you also have experience creating ad campaigns on additional platforms such as Snapchat, Spotify, Reddit, XING and Nebenan.de
- You have successfully developed and implemented social media strategies and paid ad campaigns, either in-house and/or on the agency side
- You are a creative thinker and at the same time a data-driven executor who constantly monitors performance and drives optimizations
- You are confident working with numbers and statistics and also have strong writing skills
- You know how to communicate complex topics clearly and advise the team and clients on an equal footing
- You stay up to date, monitor current trends and bring fresh ideas for social media advertising
- You are responsible, structured and have a high standard of quality
- You have German language skills at a minimum C1 level
- Experience in developing concepts for tenders is a plus
Benefits
- Personal and professional development, including internal and external training
- Ergonomic workstations with electrically height-adjustable sit-stand desks and excellent technical equipment in the office as well as for home office use
- Flat hierarchies and involvement in decision-making without a cutthroat culture
- A healthy work–life balance
- Flexible working hours (core hours 10:00–15:00) and the option to work from home
- Regular team events
- Employer contribution toward the job ticket and EGYM-Wellpass membership
- Paid overtime, if any is required
- Permanent employment contract
- Fair and competitive salary structure
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