Performance Marketing Manager focusing on paid social campaigns at JustWatch, driving user acquisition and optimizing strategies across Meta and TikTok.
About the role
- Senior Director of Growth & Demand Generation at Nium powering real-time cross-border payments. Building and scaling a global demand engine across various ICPs and regions.
Responsibilities
- Build a global, integrated demand engine that drives predictable, scalable pipeline across priority ICPs and regions.
- Lead multi-channel pipeline creation (ABM, lifecycle/email, SEO/AEO, paid performance, events, content, partnerships, organic/social) to grow volume, quality, and velocity.
- Develop hypotheses, pilot programs, and expand winning plays into repeatable global motions optimized for ROI.
- Co-own the website with Product Marketing and Brand, driving CRO, buyer-journey alignment, and content performance.
- Own marketing operations & analytics: Deliver clean, actionable dashboards, insights, and full-funnel visibility from first touch to revenue.
- Evolve our marketing tech stack: Assess tools, integrate AI where meaningful, and ensure data consistency and scalability.
- Partner with Sales Leadership & RevOps to refine GTM motion, align funnel definitions, strengthen handoffs, and improve win rates.
- Set and operationalize global growth KPIs to demonstrate marketing’s direct impact on pipeline and revenue.
- Build and lead a high-performing growth team, including agencies and contractors, across global markets.
Requirements
- 8+ years in growth, demand generation, or revenue marketing roles.
- A track record of building and evolving demand generation engines with increasing levels of global, regional and industry vertical complexity.
- Demonstrated success driving measurable pipeline impact across regions, segments, and ICPs.
- Deep understanding of full-funnel strategy, attribution, and performance measurement.
- Strong partnership track record with Sales Leadership and RevOps on GTM alignment and operating cadence.
- Experience in B2B fintech, infrastructure, SaaS, payments, data, or similarly complex platforms.
- Fluency with modern marketing tech stacks, data architecture, analytics, and AI-powered tooling.
- Ability to move seamlessly between strategy and execution in fast, ambiguous environments.
- Experience leading globally distributed teams and elevating execution rigor.
- Strong influencing skills and executive-level communication.
Benefits
- medical coverage
- 24/7 employee assistance program
- generous vacation programs
- flexible working hybrid environment
- role-specific training
- internal workshops
- learning stipend
- company-wide social events
- team bonding activities
- happy hours
- team offsites
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