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About the role
- Local Activations & Partnerships Manager driving community engagement and partnerships for Museum of Ice Cream. Building local connections and executing activations to enhance brand visibility and attendance.
Responsibilities
- Build and manage a pipeline of high-quality local partners across schools, family-focused orgs, cultural institutions, local businesses, influencers, and community groups.
- Identify, negotiate, and secure cross-promotional and community partnerships that drive attendance, awareness, and revenue.
- Maintain a thorough partnership tracker including deliverables, activation dates, goals, and performance.
- Plan and execute high-quality onsite and offsite activations that drive attendance, visibility, and local buzz.
- Work cross-functionally with GMs, site teams, HQ Marketing, and HQ Ops to ensure activations meet brand, safety, and operational standards.
- Own setup, staffing coordination, signage, costumes, scripts, QR codes, sampling, and post-event recaps.
- Track partnership revenue attribution through discount codes, UTM links, and Tripleseat lead sources.
- Measure reach, attendance, and visibility for all activations, including local OOH metrics and partner social media performance.
- Deliver weekly dashboards and post-activation reports to the GM, Regional Ops Lead, and HQ partners.
- Deploy a $5K monthly local budget to promote MOIC across high-impact touchpoints (sampling, tactical OOH, community events).
- Collaborate with HQ Marketing on approval of local signage, collateral, and co-branded partner materials.
- Ensure local OOH placements are aligned with brand, reach expectations, and campaign needs.
- Work daily with the GM and site team to integrate activations into the operational rhythm.
- Partner with HQ Marketing for social integration, partner deliverables, and content sharing.
- Coordinate with HQ Ops to align local partnerships with broader strategic initiatives.
Requirements
- 2–4 years in partnerships, community engagement, field marketing, or sales.
- Strong relationship-building and communication skills.
- Experience in event coordination or experiential marketing preferred.
- Comfortable with KPI tracking, light data analysis, and reporting.
- Highly organized, proactive, and able to thrive in fast-paced, playful environments.
- Existing relationships with New York hotels, DMCs, or tourism boards.
- Previous experience building an ambassador/influencer program or grassroots campaign from scratch.
- Background in selling birthday party packages, venue rentals, or team-building events.
- Spanish fluency or multilingual skills.
- Experience with opening a new venue or launching a market.
- A passion for playful, immersive experiences and the joy of ice cream.
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Ability to advance within the organization
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