Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
About the role
- Home Lending Marketing Manager responsible for marketing strategy in mortgage and home equity products. Collaborating across teams and leading campaigns to enhance customer engagement and acquisition.
Responsibilities
- Drive marketing strategy and innovation for mortgage and home equity products
- Conceptualize, develop, execute, and evaluate marketing programs
- Align mortgage marketing initiatives with the enterprise mission and strategic direction
- Build strong relationships across the department and with key partners
- Define value propositions, target segments, and acquisition/retention strategies
- Own go-to-market readiness and develop multi-channel marketing plans
- Lead campaign execution from concept to launch across channels
- Establish and monitor performance metrics and reporting on KPIs
- Communicate clearly with team members and stakeholders
- Support implementation of marketing procedures, practices, and routines
- Represent M&T Bank at external events for research and networking activities
Requirements
- Bachelor’s degree OR a combination of 9 years of higher education and relevant experience
- Minimum 5 years of marketing experience
- Experience in Home Lending (Mortgage and Home Equity) marketing required
- Proven ability to resolve escalated issues and complex problems
- Demonstrated success building strong working relationships with internal and external partners
- Ability to research, evaluate, and recommend changes to initiatives or projects
- Experience mentoring and/or onboarding junior talent
- Technical expertise and independent judgment in area of responsibility
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Forty hours of paid volunteer time each year
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
Local Marketing Manager responsible for executing iLOQ’s marketing strategy across key European markets. Focusing on regional growth, brand visibility, and customer engagement initiatives.
Partner Marketing Manager at Benifex developing co - marketing strategies for strategic partners. Overseeing joint initiatives to drive pipeline growth and enhance partner engagement.
Marketing Intern collaborating on omnichannel marketing strategy and influencer management for Love, Bonito. Engaging with various platforms to enhance brand visibility in Singapore.
Join Sanofi's Graduate Programme to gain experience in marketing and commercial strategies while pursuing a university - accredited course. Engage in meaningful projects with international teams.
Marketing Category Manager leading strategic marketing initiatives across EMEA for Ingram Micro. Driving impactful campaigns and ensuring alignment with business goals.
Strategist leading Wealth and Intermediary Client Marketing at Northern Trust. Driving innovation and growth through integrated marketing campaigns across various channels.
Analista de Marketing Pleno atuando no planejamento e execução de campanhas de marketing. Colaboração com times comerciais e análise de métricas de performance.
Marketing Intern or Co - op at Langan providing graphic support for corporate and local marketing groups. Collaborating with teams to drive the firm’s growth and enhance visual materials.