Senior Manager in Global Field Marketing leading regional and global event programs for a leading legal tech company. Driving pipeline generation and enhancing brand presence internationally.
About the role
- Home Lending Marketing Manager responsible for marketing strategy in mortgage and home equity products. Collaborating across teams and leading campaigns to enhance customer engagement and acquisition.
Responsibilities
- Drive marketing strategy and innovation for mortgage and home equity products
- Conceptualize, develop, execute, and evaluate marketing programs
- Align mortgage marketing initiatives with the enterprise mission and strategic direction
- Build strong relationships across the department and with key partners
- Define value propositions, target segments, and acquisition/retention strategies
- Own go-to-market readiness and develop multi-channel marketing plans
- Lead campaign execution from concept to launch across channels
- Establish and monitor performance metrics and reporting on KPIs
- Communicate clearly with team members and stakeholders
- Support implementation of marketing procedures, practices, and routines
- Represent M&T Bank at external events for research and networking activities
Requirements
- Bachelor’s degree OR a combination of 9 years of higher education and relevant experience
- Minimum 5 years of marketing experience
- Experience in Home Lending (Mortgage and Home Equity) marketing required
- Proven ability to resolve escalated issues and complex problems
- Demonstrated success building strong working relationships with internal and external partners
- Ability to research, evaluate, and recommend changes to initiatives or projects
- Experience mentoring and/or onboarding junior talent
- Technical expertise and independent judgment in area of responsibility
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Forty hours of paid volunteer time each year
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Activation Assistant supporting event planning and management at Phillip Jeffries. Coordinating partnerships and amplifying the brand's voice while managing marketing activities in a hybrid role.
Marketing Manager leading tactical marketing initiatives for ZOLL, a medical devices company. Shaping market strategy and enabling sales in life - saving technologies across APAC region.
Marketing Assistant supporting the Marketing management at RIEDEL Communications in Wuppertal. Focusing on operational tasks, event management, and internal project coordination.
Marketing Manager responsible for managing Delta Dental's website with Adobe Experience Manager. Driving digital marketing initiatives and ensuring alignment with brand goals.
Marketing Associate at EY supporting digital activation and media campaigns for the Health and Life Sciences sector. Focusing on content management, paid media, and ROI tracking across various channels.
Marketing Manager executing international marketing campaigns for Yondr's educational program. Collaborating globally to enhance brand perception and support sales for phone - free school environments.
Segment Marketing Manager in LexisNexis focusing on Academic and Nonprofit industries. Collaborating on sales materials and lead generation programs to enhance market strategies.
Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
Interim Head of Brand & POS Marketing for L’Osteria overseeing strategic and operational marketing initiatives. Responsible for brand development and leading a marketing team for a leading European gastronomy brand.