Marketing Manager for DACH region at Menicon. Planning and executing marketing campaigns for Key Account customers in Germany, Austria, and Switzerland.
LK
Hybrid Senior Marketing Manager
Posted 1 hour ago
About the role
- Senior Marketing Manager at Logicc focusing on the implementation of data-driven marketing across various channels in a dynamic startup environment.
Responsibilities
- Analysis and preparation of marketing data from various channels (Meta, Google Analytics, CRM, etc.) to derive strategic recommendations
- Planning, coordinating and executing cross-channel marketing campaigns to acquire and activate new customers
- Building and optimizing automated, hyper-personalized customer journeys across the entire customer lifecycle
- Designing, running and analyzing A/B tests to continuously improve marketing performance
- Creating and optimizing landing pages and email campaigns with a focus on conversion optimization
- Close collaboration with Sales and Product to ensure a seamless customer experience
- Monitoring relevant KPIs and continuously evolving our marketing strategy based on data-driven insights
Requirements
- Strong motivation and enthusiasm for data-driven marketing
- Technical affinity and confident use of analytics tools such as Google Analytics, Meta Business Suite and other marketing platforms
- Ability to interpret marketing KPIs, derive actionable recommendations and communicate complex data clearly
- Independent working style, fast comprehension and real willingness to learn new tools
- Solid marketing knowledge for communication, landing page optimization and customer journeys
- Confident use of CRM systems, content management tools, Excel and data visualization
- Curiosity about AI technologies in the marketing context and desire to grow in a fast-paced startup environment
- Good German and English skills
Benefits
- Flexible working hours and the choice to work remotely, hybrid, or from our attractive office in downtown Hamburg
- High degree of ownership: you can realize your ideas and implement them directly
- Work on one of the most cutting-edge products in the AI space and join a dynamic, fast-growing team
- Subsidy for the Deutschland-Ticket
- Wellpass membership
- Good coffee & drinks in the office
- Flat hierarchies and short decision-making paths
- An environment where your opinion matters and you can have real impact
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