Customer Success Manager ensuring clients effectively use DigitalCheckIn software and remain satisfied. Involves onboarding, support, and continuous process improvements in a dynamic team.
About the role
- Senior Manager leading Customer Engagement & Retention Marketing team at M&T Bank. Responsible for strategies enhancing customer relationships and product adoption.
Responsibilities
- Define and lead enterprise-wide engagement and retention strategies aligned with business objectives and customer needs.
- Coach and develop team members; oversee prioritization of work and delivery of outcomes; build capabilities to meet evolving marketing needs.
- Design and implement programs for onboarding, activation, cross-sell, and retention across digital and offline channels.
- Use customer data and behavioral insights to create targeted campaigns that drive engagement and product adoption.
- Oversee end-to-end execution of multi-channel campaigns (email, web, direct mail, digital media) ensuring timely delivery and compliance.
- Establish KPIs, monitor results, and apply insights to continuously improve programs.
- Partner with Marketing, Product, Analytics, Digital, and Sales teams to align engagement strategies with enterprise goals.
- Understand team capacity and throughput; collaborate with leadership on resource allocation.
- Ensure all campaigns adhere to regulatory standards and internal risk policies.
- Stay current on industry best practices and emerging trends in customer engagement and loyalty marketing.
- Provide oversight for customer-facing communications to ensure consistency, accuracy, and brand alignment.
Requirements
- Bachelor's Degree
- 7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)
- 2 years managerial experience
- Proven experience in customer engagement, retention, or lifecycle marketing
- Demonstrated ability to develop talent and manage team performance
- Strong analytical skills and experience with data-driven decision-making
- Ability to resolve escalated issues and complex problems independently.
- Senior-level technical expertise and independent judgment in area of responsibility.
Benefits
- Health insurance
- Retirement plans
- Paid volunteer time
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Customer Success Manager driving success for large enterprise clients in security solutions. Focused on executive alignment and measurable outcomes in complex environments.
Intern supporting CRM strategy execution for improving customer relationships. Collaborating with multidisciplinary teams to enhance data - driven communication initiatives.
Senior CRM Strategist at Just a Little Data leading data - driven strategies across various industries. Requires solid experience in CRM and proven ability to translate insights into actionable strategies.
Customer Success Manager focused on driving customer success outcomes by assisting Account Managers. Supporting quoting, training for Sales Reps, and managing customer relationships.
Customer Success Agent for Getsafe, providing phone support for insurance concepts and services. Engaging customer interactions and guiding them through digital processes.
First Partner Success Manager responsible for building the partner ecosystem in the US market for AI - powered digital sales solutions. Collaborating with local sales teams and ensuring partner contributions to sales growth.
Admissions Analyst overseeing student admissions processes for Inspired Schools in Brazil. Engaging with families, managing enrollment metrics, and collaborating with educational teams.
Web Developer creating CRM and Customer Service solutions at atlantis dx GmbH. Involving in their development using PHP, JavaScript, and various web technologies in a hybrid environment.
Customer Success Manager ensuring success of Meltwater's valued customers through product adoption and user training. Collaborating with account managers to drive customer satisfaction and grow accounts.