Hybrid Marketing Manager – Customer Engagement, Retention

Posted last month

Apply now

About the role

  • Senior Manager leading Customer Engagement & Retention Marketing team at M&T Bank. Responsible for strategies enhancing customer relationships and product adoption.

Responsibilities

  • Define and lead enterprise-wide engagement and retention strategies aligned with business objectives and customer needs.
  • Coach and develop team members; oversee prioritization of work and delivery of outcomes; build capabilities to meet evolving marketing needs.
  • Design and implement programs for onboarding, activation, cross-sell, and retention across digital and offline channels.
  • Use customer data and behavioral insights to create targeted campaigns that drive engagement and product adoption.
  • Oversee end-to-end execution of multi-channel campaigns (email, web, direct mail, digital media) ensuring timely delivery and compliance.
  • Establish KPIs, monitor results, and apply insights to continuously improve programs.
  • Partner with Marketing, Product, Analytics, Digital, and Sales teams to align engagement strategies with enterprise goals.
  • Understand team capacity and throughput; collaborate with leadership on resource allocation.
  • Ensure all campaigns adhere to regulatory standards and internal risk policies.
  • Stay current on industry best practices and emerging trends in customer engagement and loyalty marketing.
  • Provide oversight for customer-facing communications to ensure consistency, accuracy, and brand alignment.

Requirements

  • Bachelor's Degree
  • 7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)
  • 2 years managerial experience
  • Proven experience in customer engagement, retention, or lifecycle marketing
  • Demonstrated ability to develop talent and manage team performance
  • Strong analytical skills and experience with data-driven decision-making
  • Ability to resolve escalated issues and complex problems independently.
  • Senior-level technical expertise and independent judgment in area of responsibility.

Benefits

  • Health insurance
  • Retirement plans
  • Paid volunteer time

Job title

Marketing Manager – Customer Engagement, Retention

Job type

Experience level

SeniorLead

Salary

$107,500 - $179,100 per year

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job