Senior Manager leading Customer Engagement & Retention Marketing team at M&T Bank. Responsible for strategies enhancing customer relationships and product adoption.
Responsibilities
Define and lead enterprise-wide engagement and retention strategies aligned with business objectives and customer needs.
Coach and develop team members; oversee prioritization of work and delivery of outcomes; build capabilities to meet evolving marketing needs.
Design and implement programs for onboarding, activation, cross-sell, and retention across digital and offline channels.
Use customer data and behavioral insights to create targeted campaigns that drive engagement and product adoption.
Oversee end-to-end execution of multi-channel campaigns (email, web, direct mail, digital media) ensuring timely delivery and compliance.
Establish KPIs, monitor results, and apply insights to continuously improve programs.
Partner with Marketing, Product, Analytics, Digital, and Sales teams to align engagement strategies with enterprise goals.
Understand team capacity and throughput; collaborate with leadership on resource allocation.
Ensure all campaigns adhere to regulatory standards and internal risk policies.
Stay current on industry best practices and emerging trends in customer engagement and loyalty marketing.
Provide oversight for customer-facing communications to ensure consistency, accuracy, and brand alignment.
Requirements
Bachelor's Degree
7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)
2 years managerial experience
Proven experience in customer engagement, retention, or lifecycle marketing
Demonstrated ability to develop talent and manage team performance
Strong analytical skills and experience with data-driven decision-making
Ability to resolve escalated issues and complex problems independently.
Senior-level technical expertise and independent judgment in area of responsibility.
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