Analista de CRM & Conteúdo at ONODERA ESTÉTICA focused on customer journeys and blog content creation while ensuring clear communication. Requires CRM experience and attention to detail in a hybrid environment.
About the role
- Senior Manager leading Customer Engagement & Retention Marketing team at M&T Bank. Responsible for strategies enhancing customer relationships and product adoption.
Responsibilities
- Define and lead enterprise-wide engagement and retention strategies aligned with business objectives and customer needs.
- Coach and develop team members; oversee prioritization of work and delivery of outcomes; build capabilities to meet evolving marketing needs.
- Design and implement programs for onboarding, activation, cross-sell, and retention across digital and offline channels.
- Use customer data and behavioral insights to create targeted campaigns that drive engagement and product adoption.
- Oversee end-to-end execution of multi-channel campaigns (email, web, direct mail, digital media) ensuring timely delivery and compliance.
- Establish KPIs, monitor results, and apply insights to continuously improve programs.
- Partner with Marketing, Product, Analytics, Digital, and Sales teams to align engagement strategies with enterprise goals.
- Understand team capacity and throughput; collaborate with leadership on resource allocation.
- Ensure all campaigns adhere to regulatory standards and internal risk policies.
- Stay current on industry best practices and emerging trends in customer engagement and loyalty marketing.
- Provide oversight for customer-facing communications to ensure consistency, accuracy, and brand alignment.
Requirements
- Bachelor's Degree
- 7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)
- 2 years managerial experience
- Proven experience in customer engagement, retention, or lifecycle marketing
- Demonstrated ability to develop talent and manage team performance
- Strong analytical skills and experience with data-driven decision-making
- Ability to resolve escalated issues and complex problems independently.
- Senior-level technical expertise and independent judgment in area of responsibility.
Benefits
- Health insurance
- Retirement plans
- Paid volunteer time
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Customer Engagement Analyst focusing on customer data analysis and engagement metrics to improve experience, retention, and loyalty.
Client Success Associate handling post - sales account management and campus launches for Grubhub Campus services. Driving customer engagement and managing cross - functional teams for successful implementations.
Customer Success Specialist with Greek improving customer engagement and retention in fintech environment at myPOS. Focus on driving value and satisfaction through outreach and support across multiple markets.
Director leading Lewisville Customer Success Center, ensuring top customer service standards across touchpoints. Strong focus on performance metrics and continuous improvement.
Course Operations Manager overseeing TEC program delivery and supporting student success across multiple cohorts. Collaborating with faculty and TAs to ensure high - quality education delivery.
Manager overseeing CRM system operations for a leading healthcare company using Salesforce to enhance customer engagement. Ensuring platform stability and supporting commercial stakeholders across multiple business units.
Client Success Associate managing post - sales relationships and engaging with university dining programs at Grubhub. Responsible for launching new campuses and ensuring client growth and satisfaction.
CRM Specialist at Jaja building customer journeys with data - driven marketing strategies. Collaborating with teams to enhance customer experience through efficient CRM processes.
AI/Scaled Customer Success Lead developing automation systems for customer success at Lovable. Spearheading customer engagement strategy and lifecycle automation in a fast - paced environment.