Senior CRM Strategist at Just a Little Data leading data-driven strategies across various industries. Requires solid experience in CRM and proven ability to translate insights into actionable strategies.
Responsibilities
Lead the design of data-driven CRM strategies based on consumer behavior and business objectives, from diagnosis to execution and measurement.
Map end-to-end customer journeys (B2B and B2C) and create multichannel communication cadences (email, SMS, push, WhatsApp, etc.) aligned with retention, loyalty and LTV goals.
Define strategic KPIs, monitor performance and propose continuous testing for results optimization.
Act as the bridge between Data, Marketing, Customer Service and Innovation, ensuring CRM strategy is integrated across all business areas.
Lead workshops and strategic presentations for clients and internal stakeholders, with clear storytelling, relevant data and a long-term perspective.
Anticipate Martech and CRM trends, bringing practical innovation to projects.
Mentor and raise the level of the team by disseminating best practices, frameworks and a results-oriented culture.
Requirements
Solid experience (minimum 6–8 years) in strategic CRM planning at agencies, consultancies or large companies, with a proven portfolio across multiple industries.
Proficiency with CRM platforms (Salesforce, Oracle, HubSpot, Adobe, RD Station, etc.) and analytics tools (Google Analytics, Looker, Power BI, etc.).
Ability to read, interpret and translate data into business decisions — not just reporting, but producing actionable insights.
360° view of marketing and customer experience, with fluency in concepts such as CDP, advanced segmentation, personalization, automation and CLV.
Excellence in verbal and written communication (impeccable Portuguese; advanced English is a strong advantage).
Advanced presentation skills, storytelling, slide design and facilitation of strategic meetings.
Hands-on, solution-oriented and results-driven mindset, comfortable working in agile environments with challenging deadlines.
Benefits
We know that to attract top talent, a competitive salary alone is not enough. That’s why we’ve prepared a comprehensive benefits package to promote greater well‑being and quality of life for the entire Just! team. See the main benefits below:
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