CRM & E - Mail Marketing Manager at Kreuzfahrtberater enhancing data - driven customer loyalty initiatives. Focused on email campaigns and CRM analysis in the tourism industry.
About the role
- Email Marketing Coordinator creating and optimizing email campaigns for MRI Software. Focusing on engagement and performance improvement in the North American region with a hybrid work model.
Responsibilities
- Create, test, and launch email marketing campaigns, including promotional, informational and nurturing emails
- Segment email lists for targeted campaigns and ensure optimal delivery through list maintenance and proper segmentation
- Analyse key email metrics (open rates, click-through rates, conversion rates) and provide regular reports to evaluate campaign success and identify opportunities for improvement
- Conduct A/B tests on subject lines, content, and design to continuously improve performance and maximise engagement
- Ensure all email campaigns adhere to industry best practices, including GDPR, CAN-SPAM, and other privacy regulations
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- 1-3 years of experience in email marketing or digital marketing
- Proficiency in email marketing platforms like Pardot, Marketo or Hubspot
- Familiarity with email marketing automation and list management
- Analytical skills with the ability to interpret data and adjust strategies accordingly
- Creative mindset with a keen eye for design and user experience
- Detail-oriented and organised with the ability to manage multiple projects simultaneously
- Self-motivated and proactive, with the ability to work independently and within a team environment
- Strong problem-solving abilities and a results-driven mindset
Benefits
- office breakfasts
- quarterly lunches
- virtual social events
- Medical Aid Scheme
- Personal Pension plan
- Parental Leave benefit
- 25 days of annual leave plus Public Holidays
- 16 hours of "Flex Time Off"
- Tuition Reimbursement Schemes
- work from anywhere in the world for two weeks out of the year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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