Email Marketing Coordinator creating and optimizing email campaigns for MRI Software. Focusing on engagement and performance improvement in the North American region with a hybrid work model.
About the role
- Email Marketing Specialist responsible for planning and implementing email marketing campaigns in Latvia. Working on audience segmentation, logistics, and analysis of campaign performance.
Responsibilities
- Responsible for the planning and implementation of email marketing
- Segment audiences effectively and curate targeted email lists for various campaigns, including automated sequences and trigger-based initiatives
- Generate email campaign concepts aligned with marketing objectives and organize mailings
- Oversee the logistical aspects of email campaigns, organizing and scheduling mailings
- Collaborate closely with content creators and design colleagues
- Stay abreast of the latest trends and advancements in email marketing, proposing innovative strategies and optimizations
- Conduct comprehensive analysis of campaign outcomes, leveraging A/B testing methodologies to refine strategies and track key performance indicators (KPIs)
Requirements
- Previous experience working on Klaviyo (or any other email marketing platform)
- Understanding of the e-mail marketing process
- Proficiency in Latvian and good English language skills are required for working international clients and software
- Proficiency in comprehending and following instructions effectively
- Strong analytical skills (as an advantage)
- Familiarity with and adherence to the principles outlined in the General Data Protection Regulation (GDPR) (as an advantage)
- Demonstrated experience in utilizing professional email automation tools for campaign management (as an advantage)
- Competence in creating HTML-based email templates for marketing campaigns (as an advantage)
Benefits
- Extended health insurance
- Flexible benefits (extra holidays or paid GYM)
- Growth & development opportunities
- Employee Purchase Program
- Mental health support program
- Fruits (and ice cream during summer), and refreshments in the office
- Family-friendly workplace
- Celebrations of employee's important life moments
- Team buildings and corporate events
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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