E - Mail Marketing / CRM Manager führt Marketingstrategien für E - Commerce - Kunden aus. Verantwortlich für die Planung und Umsetzung von Projekten im Bereich E - Mail Marketing.
About the role
- Senior Journey Specialist managing CRM email marketing campaigns at GEICO. Driving multichannel acquisition and retention through targeted emails and digital marketing strategies.
Responsibilities
- Develop and execute targeted campaigns across multiple channels, including email, sms, push, and digital advertising to drive customer acquisition and retention
- Work with Growth & Journey marketing team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.
- Prioritize and evangelize multi-channel, journey orchestration strategies
- Help guide and develop other analysts.
- Utilize customer data and segmentation to personalize messaging and increase relevance by using scripting languages like AMPscript, Liquid Logic, or Velocity.
- Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.
- Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements.
- Analyze campaign performance. Provide recommendations and apply learnings to optimize future campaign performance
- Maintain thorough documentation of campaigns and processes and contribute towards process optimization and opportunity identification
- Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners.
- Contribute to business reviews
- Stay current with industry trends and best practices
- Other projects as assigned
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 5+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
- Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM best practices, QA, A/B testing, and legal compliance
- Demonstrable aptitude for achieving conceptual understanding of complex strategies and processes
- Proficiency in HTML coding, with a strong foundation in coding fundamentals
- Experience coding with scripting languages like AMPScript, Liquid Logic, or Velocity to enable personalization, tracking, and testing within email content.
- Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools
- Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.
- Proven ability to work collaboratively with cross-functional teams.
- Experience with A/B testing and optimization strategies
- Strong proficiency with Microsoft Office, especially Excel and PowerPoint
- Highly detail-oriented, data-driven, self-starter, innovative and analytical
- Excellent interpersonal, written, and oral communication skills
- Proven track record of achieving results in a matrixed environment
- Demonstrable aptitude for learning new skills, programs, and processes
- Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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