CRM & Email Marketing Specialist for Brendan Vacations focusing on email and CRM campaigns. Driving engagement and customer journeys for travelers to Ireland and Scotland.
About the role
- Retention/Email Marketer responsible for creating email and WhatsApp marketing strategies for a growing D2C company. Analyzing performance metrics and collaborating with the CX team to enhance customer satisfaction.
Responsibilities
- Diseñar y ejecutar estrategias de email y WhatsApp marketing.
- Crear y optimizar flows automáticos (welcome, post-compra, winback, etc.).
- Redactar copy orientado a conversión.
- Analizar métricas de performance y cohorts.
- Trabajar en conjunto con el equipo de CX para mejorar recompra y satisfacción.
- Ejecutar testing continuo de mensajes, segmentaciones y timings.
Requirements
- Experiencia ejecutando email marketing end-to-end.
- Conocimiento de plataformas como Klaviyo, Brevo, Mailchimp o similares.
- Capacidad analítica y orientación a métricas.
- Perfil autónomo, ordenado y orientado a resultados.
- Experiencia previa en ecommerce o productos de recompra (deseable).
Benefits
- Almuerzo incluido los días presenciales en oficina.
- Bono mensual en productos.
- Día de cumpleaños libre.
- Gympass: acceso a una red de gimnasios, centros deportivos y aplicaciones de bienestar.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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