Email Marketing Coordinator creating and optimizing email campaigns for MRI Software. Focusing on engagement and performance improvement in the North American region with a hybrid work model.
About the role
- Email Marketing & CRM Assistant supporting ecommerce initiatives for Ariat Europe, focusing on email campaigns and customer relationship management. Collaborating with various teams to drive customer engagement and retention strategies.
Responsibilities
- Assist in planning, designing, building and deploying email campaigns
- Build and maintain email templates adhering to best practices
- Execute tests to continually optimise performance, from open and click-through rates to conversions
- Communication with external translation agency to maintain email campaigns in English, German and French
- Assisting with lead generation strategies to drive email acquisition
- Initiatives to drive awareness of our membership programme to grow the membership base
- Assisting with segmentation, personalisation and retention strategies
- Assist in creating and managing automated flows, triggered campaigns, and customer journeys
- Working closely with our Customer Services team to drive customer satisfaction
- Analysing our Customer Reviews platform
- Working closely with Email Marketing Exec and Senior Ecom Manager to monitor and continually drive-up Customer Lifetime Value
- Assisting the Ecom team in maintaining the website, its content, and usability
- Maintain our shared ecom marketing calendar
- Building and maintaining professional working relationships with colleagues across the UK and US business, our team of developers plus external agencies
- Support on Ecommerce development roadmap, user testing for new releases, raising issues and tickets in our Jira system
- Working closely with Marketing, Product, Demand Planning, and US teams as required
- Promo code, campaign management and set-up
- Any other ad hoc duties as required
Requirements
- Experience of Klaviyo or similar email marketing software
- Experience of designing and building email marketing campaigns
- Experience with Salesforce or similar website CMS would be advantage
- Experience of using Airtable, Pixlee, or similar tools would be an advantage
- Experience of providing reporting and using GA analytics would be an advantage
- Proven organisational and problem-solving capabilities
- Planning and time management, able to prioritise and work to deadlines
- Strong teamwork and communication skills
- Enthusiastic and pro-active
- Able to work on own initiative, offer ideas and opportunities to the team
- Excellent MS Office and Excel knowledge
- Educated to degree level or relevant experience
- A passion for ecommerce and online retail – previous experience an advantage
- Self-motivated with excellent attention to detail
- Determined with personal drive
- Hands-on attitude
- Results-orientated
- Integrity and strong business ethics
- Languages an advantage (German/French)
- Eager to learn new skills and develop as part of a growing Ecommerce team
Benefits
- Private Medical Insurance
- Life Assurance
- Critical Illness Cover
- Employee Assistance Programme
- Health & Wellbeing Points Scheme
- Cycle to Work Scheme
- Company Bonus Scheme
- Employee Purchase Scheme
- Employee Referral Programme
- Birthday day off
- Holiday Purchase Scheme
- Bring your dog to work scheme
- Employee Volunteering policy
- Working from a different location policy
- Free onsite Parking including 2 electric charging points
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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