Email Marketing Specialist executing email and SMS campaigns for Apex Service Partners. Collaborating with CRM team to enhance customer engagement and program effectiveness.
About the role
- Email Marketing Manager responsible for evolving email marketing at Westfield Insurance. Overseeing campaigns, segmentation, and transitioning platforms from Acoustic to HubSpot.
Responsibilities
- Evolve Westfield’s existing email marketing function in Acoustic and spearhead the transition from Acoustic to HubSpot, including establishing scalable processes, creating segmented lists, developing automated workflows, and ensuring a smooth migration without disruption to current operations.
- Develop a future state vision, requirements, and partner with vendors to build a strategic roadmap for email marketing technology and automation.
- Collaborate closely with IT to manage integrations, ensure system compatibility, and support ongoing improvements to the email platform infrastructure.
- Build and manage end-to-end email marketing campaigns, including list creation, segmentation, content development, QA, deployment, and reporting.
- Streamline email marketing processes, ensuring best practices in compliance, deliverability, and efficiency.
- Build and optimize automated flows that support business objectives.
- Leverage customer data to provide consumer insights and refine automation strategies.
- Manage and optimize the email campaign calendar in alignment with Digital Marketing and Marketing Strategy Managers.
- Partner with external vendors to support eventual platform transition, template creation, and campaign execution.
- Oversee data integrations between the email platform and third-party tools.
- Track, analyze, and report on email performance metrics, with accountability for results and insights that inform future strategy.
- Use project management software (Wrike) to prioritize and align campaigns with business goals.
Requirements
- 5–7 years of experience leading successful email marketing campaigns and strategies.
- Demonstrated expertise in advanced email platforms; HubSpot and Acoustic strongly preferred.
- Proven experience in segmentation, A/B testing methodologies, personalization, and automation workflows.
- Strong analytical skills with experience tracking and reporting on funnel metrics.
- Ability to work independently while collaborating with cross-functional stakeholders.
- Excellent written communication, writing, and interpersonal skills.
- Strong organizational and project management skills.
- Proficiency with marketing automation technology and working knowledge of HTML.
- Familiarity with SEO/SEM and Google Analytics a plus.
- Experience in the insurance or financial services industry preferred.
- Bachelor’s degree in Marketing, Communications, or a related field.
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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