CRM & E - Mail Marketing Manager at Kreuzfahrtberater enhancing data - driven customer loyalty initiatives. Focused on email campaigns and CRM analysis in the tourism industry.
About the role
- CRM & Email Marketing Specialist nurturing customer relationships at Brendan Vacations. Supporting strategy and execution of campaigns to inspire travel to Ireland and Scotland.
Responsibilities
- Build, test, and deploy email campaigns, journeys, and newsletters across B2C and B2B audiences using TTC’s CRM and Marketing Cloud platforms.
- Execute campaign briefs aligned with seasonal offers, product launches, and content storytelling.
- Ensure emails are on-brand, visually engaging, mobile-optimized, and technically sound across devices and inboxes.
- Support the Marketing Manager in developing audience segmentation, targeting, and personalization strategies to increase engagement and conversion.
- Collaborate with the marketing team to develop compelling subject lines, CTAs, and content that reflect Brendan’s warm, Celtic tone.
- Assist in building automated and triggered customer journeys (welcome, nurture, post-booking, reactivation, etc.) to drive engagement throughout the traveler lifecycle.
- Maintain and update CRM data accuracy and segmentation criteria in collaboration with the global CRM and Data teams.
- Leverage insights from customer behavior and campaign data to refine targeting, frequency, and content strategy.
- Contribute to the evolution of a unified CRM strategy that deepens guest relationships and drives repeat travel.
- Track key campaign metrics (open rate, CTR, conversion, unsubscribe, deliverability) and compile insights for continuous improvement.
- Provide weekly and monthly performance reports with actionable recommendations.
- Partner with analytics teams to link email performance with broader KPIs such as lead generation, sales, and retention.
- Monitor A/B tests and report findings to optimize design, timing, and messaging.
- Work closely with marketing team to ensure seamless campaign coordination and adherence to brand standards.
- Align with the Brendan Vacations Marketing Content Specialist and Web Content Specialist to create consistent, cross-channel storytelling.
- Collaborate with the Sales and Contact Center teams to deliver tailored communications supporting trade and advisor engagement.
- Maintain close communication with Data Privacy and IT teams to ensure compliance with GDPR and CAN-SPAM regulations.
Requirements
- 2–4 years of CRM, email marketing, or digital communications experience, preferably in travel, tourism, or hospitality.
- Proficiency with Salesforce Marketing Cloud required and Kaptio a plus.
- Strong understanding of email automation, segmentation, and dynamic content best practices.
- Familiarity with HTML and responsive design principles preferred.
- Analytical mindset with ability to interpret campaign metrics and translate insights into action.
- Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
- Collaborative team player with clear communication skills and creative problem-solving ability.
- Passion for travel and an appreciation for Celtic destinations (Ireland and Scotland) strongly preferred.
Benefits
- Commitment to social responsibility and our 5-year sustainability strategy
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