Analista de Customer Success Jr managing a portfolio of small clients at a tech startup. Focusing on engagement and retention while preventing churn.
About the role
- CRM Analyst supporting marketing campaigns for a major jewelry brand in Brazil. Collaborating with teams to analyze customer behavior and optimize CRM strategies.
Responsibilities
- Assist in planning, executing and monitoring customer-targeted marketing campaigns.
- Configure and segment customer lists for specific campaigns using SQL.
- Collaborate in creating content briefs and promotional materials for CRM communications.
- Analyze customer behavior data to identify patterns and opportunities for improvement.
- Generate reports on CRM campaign effectiveness and make data-driven recommendations.
- Assist in maintaining and updating the customer database, ensuring information is accurate and up to date.
- Implement data-cleaning practices to ensure data quality.
- Collaborate on integrating different CRM and marketing automation systems.
- Assist in troubleshooting issues related to CRM platform usage.
- Work together with marketing, sales and IT teams to ensure CRM strategies align with company objectives.
Requirements
- Basic experience with CRM systems (e.g., Salesforce, HubSpot, or similar).
- Bachelor's degree in Business Administration, Marketing, Advertising or a related field.
- Familiarity with marketing automation tools and audience segmentation.
- Ability to analyze and interpret customer data, extracting relevant insights.
- Knowledge of Excel, SQL and other data analysis tools.
- Strong written and verbal communication skills to collaborate with different teams and interact with customers.
- Ability to write clear, concise copy for email marketing campaigns and CRM communications.
- Capacity to manage multiple tasks and prioritize activities according to deadlines.
- Attention to detail to ensure accuracy in campaigns and analyses.
- Basic knowledge of digital marketing, including email marketing, SMS, paid WhatsApp and sales rep scheduling, as well as market segmentation and customer retention strategies.
- Willingness to learn new CRM tools and techniques.
- Availability to work on-site in Barra da Tijuca, Rio de Janeiro.
Benefits
- Meal Allowance / Food Voucher
- Transportation voucher
- Health insurance
- Dental insurance
- Happy Day
- Casual Friday
- Special discounts on brand products
- Discounts at partner universities
- Employee discount code
- Opportunities for growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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