Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Senior Demand Generation Manager driving integrated campaigns for B2B SaaS at Mixpanel. Focused on leveraging data and creativity to build marketing strategies that generate business pipeline.
Responsibilities
- Create and launch campaigns across marketing channels (e.g., paid media, email, third-party sponsorships, webinars, etc.), establish milestones, and communicate deliverables and results to cross-functional teams.
- Work closely with other campaign managers and performance marketing team to create full-funnel campaigns that drive awareness and capture demand within our ICP.
- Establish campaign goals and communicate campaign performance to external stakeholders; build campaigns optimized for different objectives (awareness vs. conversion)
- Be customer-obsessed, with deep curiosity about our target audience and their journey, and leverage that to build campaigns that resonate with our ICP.
- Partner across our creative, content, BDR, and marketing operations teams to build and execute global campaigns.
Requirements
- 5+ years of experience in B2B SaaS marketing campaign management
- Successful track record in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities.
- Experience with paid media channels (Google, Facebook, LinkedIn, Twitter, etc) and how to use them to drive campaign success.
- Demonstrated experience working with key marketing functions to ensure alignment.
- Hands-on experience with marketing tech, analytics, and project management tools (ex., Hubspot, Salesforce, Bizible, RollWorks, Notion).
- Awesome writing skills, with the ability to communicate complex ideas in simple terms.
- Ability to manage multiple projects at the same time in a fast-paced environment
- Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies.
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
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