Regional Sales Representative at Canada Life working closely with advisors to drive sales growth. Collaborating with sales team to deliver bottom line wealth sales growth and optimize advisor relationships in Toronto.
About the role
- Public Relations Account Executive managing client communications and integrated PR initiatives. Collaborating on strategic communications plans and executing marketing programs with a focus on digital trends.
Responsibilities
- Serve as the primary agency contact for assigned clients, managing ongoing communication and ensuring seamless project execution.
- Plan, coordinate, and manage the agency’s PR, influencer, and marketing communications programs in alignment with client objectives.
- Develop and implement strategic communications plans that integrate traditional PR, social media, influencer and affiliate marketing, SEO, and content strategies.
- Leverage AI tools and data analytics to identify trends, optimize storytelling, and enhance the effectiveness of client campaigns.
- Incorporate geo-targeted and search-optimized approaches to maximize visibility and engagement across digital platforms.
- Build and maintain relationships with journalists, influencers, and key opinion leaders across industries to secure high-impact coverage and collaborations.
- Plan and implement special events, activations, and experiences that support client goals and strengthen brand reputation.
- Review and approve client billing and ensure financial accuracy for assigned accounts.
- Assist the VP of Strategic Communications in compiling agency income and workload forecasts related to assigned clients.
- Coordinate and participate in client presentations, including campaign recaps, strategy sessions, and performance reviews.
- Participate in new business development efforts, including research, proposal writing, and pitch presentations.
- Monitor campaign performance using analytics and reporting tools, translating insights into actionable recommendations for clients.
- Collaborate with internal teams—including digital, creative, and strategy—to deliver integrated, results-driven campaigns.
- Perform other duties as assigned in support of agency and client success.
Requirements
- 2–5 years of experience in public relations, strategic communications, or digital marketing for Account Executive consideration.
- Candidates with 5–10 years of relevant experience may qualify for a Senior Account Executive position.
- Strong understanding of PR fundamentals and emerging digital trends including AI applications, SEO, influencer and affiliate marketing, and data-driven communications.
- Proven ability to manage multiple projects, meet deadlines, and build strong client and media relationships.
- Exceptional writing, communication, and organizational skills.
- Experience planning and executing special events preferred.
- Familiarity with agency operations, budgeting, and forecasting a plus.
- Experience working in an agency environment preferred.
Benefits
- WFH Flexible
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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