Senior Account Executive prospecting and closing sales with new customers at WM. Responsible for managing relationships and maintaining billable value in assigned accounts.
About the role
- Public Relations Account Executive managing client communications and integrated PR initiatives. Collaborating on strategic communications plans and executing marketing programs with a focus on digital trends.
Responsibilities
- Serve as the primary agency contact for assigned clients, managing ongoing communication and ensuring seamless project execution.
- Plan, coordinate, and manage the agency’s PR, influencer, and marketing communications programs in alignment with client objectives.
- Develop and implement strategic communications plans that integrate traditional PR, social media, influencer and affiliate marketing, SEO, and content strategies.
- Leverage AI tools and data analytics to identify trends, optimize storytelling, and enhance the effectiveness of client campaigns.
- Incorporate geo-targeted and search-optimized approaches to maximize visibility and engagement across digital platforms.
- Build and maintain relationships with journalists, influencers, and key opinion leaders across industries to secure high-impact coverage and collaborations.
- Plan and implement special events, activations, and experiences that support client goals and strengthen brand reputation.
- Review and approve client billing and ensure financial accuracy for assigned accounts.
- Assist the VP of Strategic Communications in compiling agency income and workload forecasts related to assigned clients.
- Coordinate and participate in client presentations, including campaign recaps, strategy sessions, and performance reviews.
- Participate in new business development efforts, including research, proposal writing, and pitch presentations.
- Monitor campaign performance using analytics and reporting tools, translating insights into actionable recommendations for clients.
- Collaborate with internal teams—including digital, creative, and strategy—to deliver integrated, results-driven campaigns.
- Perform other duties as assigned in support of agency and client success.
Requirements
- 2–5 years of experience in public relations, strategic communications, or digital marketing for Account Executive consideration.
- Candidates with 5–10 years of relevant experience may qualify for a Senior Account Executive position.
- Strong understanding of PR fundamentals and emerging digital trends including AI applications, SEO, influencer and affiliate marketing, and data-driven communications.
- Proven ability to manage multiple projects, meet deadlines, and build strong client and media relationships.
- Exceptional writing, communication, and organizational skills.
- Experience planning and executing special events preferred.
- Familiarity with agency operations, budgeting, and forecasting a plus.
- Experience working in an agency environment preferred.
Benefits
- WFH Flexible
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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