Hybrid Performance Marketing Specialist

at MGMA

• Job title: Performance Marketing Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $55,000 - $65,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Denver, United States

About the role

• Performance Marketing Specialist at MGMA driving conversions through marketing campaigns across healthcare product lines. Collaborating with teams to enhance brand consistency and performance-driven results.

Responsibilities

• Support the development and execution of bottom-of-funnel marketing campaigns across all product lines
• Drive conversions and qualified leads through tactical execution of paid media, retargeting, email acquisition, and landing page optimization
• Collaborate with cross-functional teams to implement campaigns that align with MGMA’s digital strategy
• Ensure brand consistency and performance-driven outcomes
• Execute marketing campaigns and tactics
• Collaborate with internal service providers and stakeholders
• Coordinate and keep track of multiple projects and meet campaign deadlines
• Generate and interpret campaign performance data
• Assist in enforcing brand marketing guidelines
• Work as a team player within the Marketing department and across departments
• Create and execute successful and complex automated marketing campaigns
• Update and manage webpages for specific product lines
• Write, proofread, and edit copy and creative content

Requirements

• A Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required
• Two (2) or more years in a marketing campaign planning and execution role is required
• Experience with inbound and outbound, B2B and B2C marketing programs preferred
• Experience in A/B (split-run) testing and familiarity with Google Analytics is strongly preferred
• At least one year experience leveraging a full Martech stack to generate campaigns
• Healthcare experience is preferred
• Must have reliable transportation
• Must have a valid driver’s license

Benefits

• Medical, dental, and vision coverage
• Life insurance
• Short- and long-term disability
• 401(k) plan featuring company match
• Profit-sharing
• Professional development opportunities
• Work-life balance through a hybrid work schedule
• Employee assistance program
• Generous time off package, including three weeks of vacation, 80 hours of sick time, and 11 paid holidays
• Flexible spending account
• On-site fitness center
• Volunteer opportunities
• Tuition assistance