Campaign Manager at Kpler leading integrated growth marketing campaigns for trading business units. Collaborating with Product Marketing and Sales to drive ongoing demand and launch new products.
About the role
- Performance Marketing Specialist at MGMA driving conversions through marketing campaigns across healthcare product lines. Collaborating with teams to enhance brand consistency and performance-driven results.
Responsibilities
- Support the development and execution of bottom-of-funnel marketing campaigns across all product lines
- Drive conversions and qualified leads through tactical execution of paid media, retargeting, email acquisition, and landing page optimization
- Collaborate with cross-functional teams to implement campaigns that align with MGMA’s digital strategy
- Ensure brand consistency and performance-driven outcomes
- Execute marketing campaigns and tactics
- Collaborate with internal service providers and stakeholders
- Coordinate and keep track of multiple projects and meet campaign deadlines
- Generate and interpret campaign performance data
- Assist in enforcing brand marketing guidelines
- Work as a team player within the Marketing department and across departments
- Create and execute successful and complex automated marketing campaigns
- Update and manage webpages for specific product lines
- Write, proofread, and edit copy and creative content
Requirements
- A Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required
- Two (2) or more years in a marketing campaign planning and execution role is required
- Experience with inbound and outbound, B2B and B2C marketing programs preferred
- Experience in A/B (split-run) testing and familiarity with Google Analytics is strongly preferred
- At least one year experience leveraging a full Martech stack to generate campaigns
- Healthcare experience is preferred
- Must have reliable transportation
- Must have a valid driver’s license
Benefits
- Medical, dental, and vision coverage
- Life insurance
- Short- and long-term disability
- 401(k) plan featuring company match
- Profit-sharing
- Professional development opportunities
- Work-life balance through a hybrid work schedule
- Employee assistance program
- Generous time off package, including three weeks of vacation, 80 hours of sick time, and 11 paid holidays
- Flexible spending account
- On-site fitness center
- Volunteer opportunities
- Tuition assistance
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