GTM Product Enablement Lead translating AI product capabilities into actionable strategies. Collaborating with cross - functional teams to ensure effective field execution of AI technologies.
About the role
- Product Marketing Manager driving US market expansion at Merkle Science, providing blockchain monitoring solutions. Leading go-to-market strategy and collaborating with cross-functional teams to achieve revenue growth.
Responsibilities
- Establish Merkle Science as a thought leader in the US market and enable the sales team to meet revenue targets
- Work closely with the sales team to identify core value proposition and differentiators and create a strategy to communicate it at scale to potential customers
- Lead strategy for US market expansion by building on product messaging to set new products apart from others in the market to give Merkle a unique selling point
- Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market
- Create sales tools and content such as case studies, videos, website copy and blog posts
- Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities
- Coordinate closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products
- Establish and iterate on go-to-market strategy to reach revenue targets
- Manage his/her own team of designers and marketers
Requirements
- Fluent in English
- At least 2-4 years of prior marketing / product experience
- Prior startup experience or experience at a boutique firm is a big plus
- Previous compliance/finance/blockchain experience is a big plus
- Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools
- Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance
- Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease
- Ability to take complex topics and create compelling narratives for different audiences
- Excellent project management and stakeholder management skills
- Excellent spoken, written, and presentation communication skills
Benefits
- Excellent health insurance
- Flexible time off
- Learning & development initiatives
- Team-building sessions
- Discussions around mental health
- Industry-leading compensation
- Generous equity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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