Hybrid Regional Product Marketing Manager – IMEA

at Match Group

• Job title: Regional Product Marketing Manager – IMEA
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Gurgaon, India

About the role

• Leading product marketing strategy for Match Group's dating products in Asia. Driving user engagement through go-to-market strategies and collaborative partnerships across teams.

Responsibilities

• Own go-to-market strategy to drive new feature adoption, partnering with brand, product, and creative teams to develop feature positioning, naming, and messaging.
• Drive commercial impact by defining success metrics across acquisition, activation, engagement, retention, and monetization — ensuring marketing efforts are tied to measurable business outcomes.
• Partner closely with CRM and lifecycle teams to design engagement programs that improve feature adoption, reduce churn, and increase LTV using cohort-based and funnel analysis.
• Leverage business analytics to identify growth opportunities, user drop-off points, and behavioral patterns — translating insights into clear marketing and product actions.
• Build structured measurement frameworks and reporting cadences to track feature performance, campaign ROI, and lifecycle effectiveness.
• Collaborate with global and regional PMM, CRM, product growth, and insights teams to influence roadmap prioritization based on user data and market performance.
• Act as the voice of the consumer and business steward — balancing brand ambition with product realities and revenue goals.
• Elevate the in-app experience by identifying moments where brand storytelling can drive stronger engagement and commercial outcomes.
• Establish processes that improve cross-functional alignment while ensuring accountability through clearly defined KPIs and performance dashboards.

Requirements

• 5–7 years of experience in product marketing, lifecycle marketing, or growth marketing, ideally in consumer tech or mobile-first companies.
• Proven experience developing and executing go-to-market strategies in collaboration with cross-functional teams.
• Strong understanding of CRM and lifecycle marketing with experience launching user-facing campaigns across email, push, or in-app surfaces.
• Ability to distill insights from data and user research to influence product direction and marketing strategy.
• Experience working with creative, product, and brand teams to bring narratives to life in-app.
• Excellent project management skills with the ability to juggle multiple priorities and stakeholders across regions and time zones.
• Comfort operating in a global matrixed organization and influencing without direct authority.