Client Growth Consultant responsible for overseeing strategies to support divisional client growth at Weatherby Healthcare. Engaging with sales teams and stakeholders to enhance market share and fulfill job opportunities.
About the role
- User Acquisition Manager overseeing marketing strategies for Meet5, the largest community for people over 40. Driving campaign optimization and user acquisition across various performance channels in a hybrid setup.
Responsibilities
- User Acquisition & Campaign Management: You will manage and scale our performance marketing campaigns across channels such as Meta, Google, TikTok, and web-to-app campaigns — across multiple markets and languages.
- Budget Allocation: You allocate advertising budgets across channels, audiences, and markets for maximum efficiency and ROI.
- Optimization & Scaling: You improve existing channels, test new ones, and ensure our growth remains profitable.
- Data Analysis & Insights: You analyze campaign data, derive concrete recommendations for action, develop hypotheses about creative performance, and work closely with the creative team to continuously improve our ads.
- A/B Testing & Experimentation: You run ongoing tests across channels and creatives to drive long-term performance gains.
- Funnel Optimization & Strategy: You help improve the user journey — from App Store Optimization through landing pages and onboarding flows to paywalls.
Requirements
- 3+ years of experience in User Acquisition management or Performance Marketing: Proven success managing campaigns across channels such as Google, Meta, ASA, TikTok, etc. (experience in the mobile industry is a plus).
- Strong analytical skills & knowledge of attribution: You enjoy working with datasets and are familiar with attribution frameworks such as SKAN or platform-specific models.
- Ownership & KPI-driven mindset: You take full responsibility for optimizing KPIs, love A/B testing, and stay curious about industry trends.
- Team-player mentality: You communicate proactively and collaboratively and believe that shared successes and failures are key to team success.
- German & English at minimum C1 level.
- Key tools and platforms you will work with: Campaign management: Meta, Google Ads (App campaigns, YouTube, Search), TikTok, Apple Search Ads (ASA)
- Analysis & reporting: Adjust, Amplitude, Google Analytics 4 (GA4), BigQuery, Looker Studio
- App store management: App Store Connect, Google Play Console
- Design: Figma
Benefits
- Impact: Meet5 connects millions of members and helps them meet new people and form friendships.
- Hybrid model with flexible working hours: Find your ideal working style — at least three days in the office and up to two days remote!
- Equipment: Laptop, mouse or a height-adjustable desk — we provide modern equipment tailored to your needs.
- Start-up atmosphere: A beautiful, spacious office in Frankfurt Ostend with unlimited coffee, drinks, and snacks of all kinds.
- Team spirit: Monthly team events such as table tennis tournaments, office parties, or pub-crawl-style tours create a great atmosphere.
- Your personal “Non Negotiable”: Is there something we absolutely must offer for you to join? Tell us — we’ll do our best to make it happen.
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