About the role

Head of Growth driving B2C growth and performance marketing strategies for a digital health platform. Responsible for innovation and scaling within a dynamic healthtech startup environment.

Responsibilities

B2C Growth & Revenue Impact: Responsible for predictable growth across the entire funnel — from awareness to revenue and retention. Manage paid, organic and CRM channels; optimize CAC, conversion and LTV.
Go-to-Market & (Performance) Campaigns: Develop and execute clear go-to-market strategies for new products, markets or target segments. Test channels, messaging and offers.
Funnel & Performance Management: Build and maintain robust tracking and reporting structures, make data-driven decisions, and run continuous experiments to improve conversion.
AI-Driven Marketing: Systematically use AI tools for content creation, creative testing, personalization, campaign optimization, performance analysis and automation of campaign workflows to increase efficiency.
Marketing Operations & Budget: Own the marketing budget, forecast in coordination with Finance, establish efficient processes and manage external partners.
Investor Readiness: Build a scalable marketing engine with clear KPIs and demonstrable revenue impact to support investor discussions.

Performance & Growth Experience (B2C/DTC): Several years of experience building scalable acquisition channels in the consumer space at a startup or scale-up, with demonstrable impact on revenue and unit economics.
Data-Driven & Analytical: Highly proficient with funnel KPIs, attribution, testing and budget management; you think in experiments and hypotheses.
AI as a Core Competency: Actively use AI tools, create workflows and automations, and understand prompt engineering, data structures and integrations within existing marketing processes.
Brand Understanding: Ability to develop strong positioning and clear messaging — building relevance, not just traffic.
Hands-on Mentality: You execute work yourself, structure and prioritize tasks, and don’t wait for large teams or perfect conditions.
Entrepreneurial Thinking: You understand business cases, work closely with Finance and Product, and make decisions with profitability and scalability in mind.
Ownership & Leadership Potential: High personal accountability, clear communication, and the perspective to build a small team in the medium term.

Active role in building an innovative healthtech company where you can contribute ideas and help shape the future of healthcare.
Flat hierarchies and real influence in a young, dynamic and collaborative team that values cooperation and mutual support.
Close collaboration with experienced founders — benefit from their knowledge and network and further develop your skills.
Challenging, varied responsibilities that provide room for creativity, initiative and personal growth.
Modern office in central Zurich with a hybrid working model offering a balanced mix of remote and in-office days.
Flexible working hours tailored to your needs, plus numerous development opportunities for professional and personal growth.