Product Marketing Manager leading product launch planning and execution at MedImpact. Collaborating with multiple departments to deliver innovative healthcare solutions.
Responsibilities
Manages launch planning and ensures all product plan elements and operational readiness components are in place for a successful market launch.
Responsible for the delivery of internal, subsidiary, and third-party products into PBM sales and account management teams, which includes new products, product extensions, and product enhancements.
Synthesizes and creates compelling content for executive presentations, battle cards, feature matrices, market segment playbooks, SWOT, win-loss analysis, pricing comparisons, etc.
Identifies, analyzes, and monitors existing product performance on a regular basis and suggests actions for products and services that materially contribute to overall mission and strategy of the company and product.
Requirements
BS/BA and 7+ years’ experience or equivalent combination of education and experience, and 4 years' of SME in respective areas
Knowledge of Microsoft Office Suite, Microsoft Project, Visio, Salesforce, SharePoint, Teams, Aha!
Project Management Professional and Certified Scrum Master certification desired
Previous product marketing, product management, and sales/marketing experience required, preferably in health information technology or a closely related field
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