Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
About the role
- Product Marketing Manager leading product launch planning and execution at MedImpact. Collaborating with multiple departments to deliver innovative healthcare solutions.
Responsibilities
- Manages launch planning and ensures all product plan elements and operational readiness components are in place for a successful market launch.
- Responsible for the delivery of internal, subsidiary, and third-party products into PBM sales and account management teams, which includes new products, product extensions, and product enhancements.
- Synthesizes and creates compelling content for executive presentations, battle cards, feature matrices, market segment playbooks, SWOT, win-loss analysis, pricing comparisons, etc.
- Identifies, analyzes, and monitors existing product performance on a regular basis and suggests actions for products and services that materially contribute to overall mission and strategy of the company and product.
Requirements
- BS/BA and 7+ years’ experience or equivalent combination of education and experience, and 4 years' of SME in respective areas
- Knowledge of Microsoft Office Suite, Microsoft Project, Visio, Salesforce, SharePoint, Teams, Aha!
- Product Management Certification (e.g., AIPMM, PDMA, Pragmatic Institute) preferred
- Project Management Professional and Certified Scrum Master certification desired
- Previous product marketing, product management, and sales/marketing experience required, preferably in health information technology or a closely related field
Benefits
- Medical / Dental / Vision / Wellness Programs
- Paid Time Off / Company Paid Holidays
- Incentive Compensation
- 401K with Company match
- Life and Disability Insurance
- Tuition Reimbursement
- Employee Referral Bonus
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