Ecommerce Merchandiser maximizing accessory revenue for Pulsetto's wellness tech products. Owning monetization strategy, bundles, and upsells to enhance the purchase journey.
About the role
- Director of Marketing Strategy leading Amazon-dominant marketplace at McKesson, driving a $130M+ revenue portfolio and managing complex customer relationships.
Responsibilities
- Influence strategy for a high-impact, $130M+ marketplace portfolio (majority Amazon)
- Manage a multi-million dollar advertising budget
- Build the analytics foundation that informs customer investment and ROI
- Own relationships with national brands/customers and guide them through complex decisions
- Directly impact private label penetration and competitive positioning
- Oversee Seller Central operations, catalog health, A+ content, Brand Registry, listing optimization, and algorithm performance
- Lead Amazon Advertising execution across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
- Translate platform signals (keywords, search trends, CPC/ROAS movement) into actionable strategic direction
- Establish structured testing roadmaps and experimentation frameworks that fuel continuous performance improvement
- Maximize value extraction from advertising platforms and agency partners
- Conduct quarterly business reviews (QBRs) with actionable insights, forecasts, and strategic recommendations
- Lead the development of customer-facing reporting dashboards and mechanisms, including: Forecasts, Targets, Variance analysis, ROI storytelling
- Partner with analytics to establish scalable data systems that guide decision-making across advertising, pricing, and inventory
- Lead and mentor a growing team across marketing strategy, analytics, content optimization, and advertising execution
- Define swim lanes, set expectations, and create mechanisms for accountability and reporting
- Foster a culture of data-driven decision-making and rapid iteration
- Analyze marketplace performance metrics and customer funnels to identify high-impact growth opportunities
- Track market trends, competitive behavior, and category shifts to inform strategic direction.
- Present insights to senior leadership with clarity, confidence, and data-backed recommendations.
Requirements
- 12+ years of professional experience
- 4+ years of management experience
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- 8–12 years of digital marketing experience, including 5+ years focused on Amazon marketplace eCommerce
- Deep Amazon expertise, including: Seller Central, Amazon Advertising (SP, SB, SD, DSP), A+ Content & Brand Registry, keyword strategy and algorithm optimization
- Demonstrated ability to manage $50M–$200M marketplace revenue or $3M–$10M advertising budgets
- Experience translating platform-level data into strategic recommendations
- Customer-facing experience with national brands or demanding external partners
- Strong leadership experience (team size 4–8)
- Exceptional communication and presentation skills.
Benefits
- Competitive compensation package
- Annual bonus or long-term incentive opportunities
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