Ecommerce Merchandiser maximizing accessory revenue for Pulsetto's wellness tech products. Owning monetization strategy, bundles, and upsells to enhance the purchase journey.
About the role
- eCommerce Growth Manager driving online marketing performance across NAPA Auto Parts websites for Alliance Automotive Group. Leading SEO, digital strategy, and customer acquisition efforts in a hybrid role.
Responsibilities
- Own and deliver online traffic, and conversion targets across assigned websites.
- Monitor and optimise KPIs with internal and external partners including: Conversion rate (CVR), Average order value (AOV), Customer acquisition cost (CAC), Return on ad spend (ROAS), Organic traffic growth.
- Identify risks and opportunities through data analysis and market insight.
- Lead the SEO strategy.
- Oversee paid media activity in collaboration with external partners.
- Drive customer acquisition and retention initiatives across digital channels.
- Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
- Develop and manage a commercially aligned promotional and trading calendar.
- Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
- Oversee all non-product digital content to ensure consistency of brand voice and messaging.
Requirements
- Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
- 5+ years’ experience in eCommerce, digital marketing, or online trading.
- Demonstrated ownership of online performance metrics or revenue targets.
- Strong understanding of: SEO strategy, Paid media performance, UX optimisation, Digital merchandising, Promotional trading strategy.
- High level of commercial acumen and analytical capability.
- Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards.
- Strong project management and stakeholder engagement skills.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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