eCommerce Growth Manager driving online marketing performance across NAPA Auto Parts websites for Alliance Automotive Group. Leading SEO, digital strategy, and customer acquisition efforts in a hybrid role.
About the role
- E-Commerce Manager developing and implementing strategies for online sales in fashion retail. Collaborating with teams to optimize digital product presence and drive growth opportunities.
Responsibilities
- Strategic Product Category Management: Develop and implement strategies for product categories with a focus on online sales, aligned with company objectives and identifying growth opportunities.
- Market and Trend Analysis: Conduct market analyses to identify new trends, consumer demands, and category-specific opportunities in digital environments.
- Digital Sales Strategy Development: Create digital sales plans, including selecting appropriate online channels and campaigns.
- Relationship Management with C&A's Product Development Area: Establish and maintain internal alignment to ensure adequate supply, maximize product strategy in the digital channel, set appropriate pricing to meet sales and margin objectives, and ensure content quality.
- Optimization of Products' Digital Presence: Ensure that products' online presence is optimized across e-commerce platforms, social media, websites, and other relevant digital channels.
- Performance and Results Analysis: Monitor performance metrics such as sales, profit margins, inventory, and market share, and adjust strategies as needed.
- Collaboration with the Growth team to interpret customer journeys, define product filter and attribute strategies, develop content strategies, etc.
Requirements
- Bachelor's degree in Business Administration, Marketing, Economics, or related fields.
- Previous experience in product category management or similar areas, with a focus on digital sales strategies.
- Analytical skills and the ability to interpret data to make strategic decisions.
- Strong leadership skills, able to collaborate with multidisciplinary teams.
Benefits
- Medical and Dental Insurance (Employee and dependents)
- Dr. C&A - Telemedicine and Teletherapy
- Annual bonus
- Parking or commuter allowance (Work location: Alphaville – Barueri/SP)
- Birthday Off — one paid day off in your birthday month
- Flexible working hours
- On-site cafeteria
- Flexible Meal Benefit (Food and/or Meal Vouchers)
- Gympass
- Semiannual vacation
- Employee discount at C&A stores and e-commerce
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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