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About the role
- Online Merchandising Manager responsible for digital merchandising strategy and execution at Master of Malt. Leading a team to enhance product discovery for B2B and B2C ecommerce channels.
Responsibilities
- Own how products are surfaced and prioritised across the website for both B2C and B2B customers.
- Build and maintain category, collection, and landing pages that are easy to navigate and aligned to commercial priorities.
- Set up and maintain product recommendations including cross-sell, upsell, bundles, and tasting sets.
- Own the strategy and performance of onsite search and navigation.
- Design and maintain filters and facets that help customers narrow large ranges quickly and intuitively.
- Monitor and tune search performance to improve relevance, conversion, and product discovery.
- Reduce failed and zero-result searches through improved taxonomy, synonyms, and query handling.
- Ensure product data is complete, accurate, and consistently structured in the PIM.
- Maintain key attributes including age, ABV, cask type, tasting notes, region, and brand information.
- Oversee the flow of product data from our product data platform into the ecommerce platform.
- Work closely with UX and development teams to improve navigation, filters, product tiles, and PDP layouts.
- Use analytics, heatmaps, and session recordings to identify friction in the customer journey.
- Prioritise and support changes that improve engagement and conversion.
- Run and interpret A/B tests.
- Represent the commercial and customer perspective in UX prioritisation and design decisions.
- Own and report on merchandising KPIs including conversion rate, search performance, add-to-cart rate, attach rate, and sell-through.
- Monitor onsite performance at product and category level, identifying trends and taking action.
- Track performance of new launches, campaigns, and limited releases.
- Deliver regular performance reporting to the Head of Ecommerce and commercial stakeholders.
- Translate data into clear recommendations and ensure they are acted on.
- Manage the team, owning their priorities, output quality and professional development.
- Run regular 1:1s, set objectives, and conduct performance reviews.
- Ensure clear ownership across the team.
- Build team capability over time, identifying skills gaps and creating development plans.
- Act as the escalation point for online merchandising decisions and cross-functional conflicts.
- Define and own the onsite merchandising plan and quarterly roadmap.
- Identify and prioritise the highest-impact opportunities across search, navigation, product presentation and conversion.
Requirements
- You have experience managing or leading a small ecommerce or merchandising team.
- You have a passion for premium spirits.
- You care deeply about how customers experience the website.
- You have practical experience of directly improving search, navigation, and product presentation at scale.
- You understand the trade-offs between SEO best practice and onsite usability and can make the right call.
- You are confident using data to identify issues, set priorities, and make the case for change.
- You can present a clear point of view to senior stakeholders and defend it.
- You prefer making steady, visible improvements rather than abstract strategy.
- You take pride in building ecommerce experiences that work well at scale.
Benefits
- At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.
- We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.
- There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.
- Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.
- We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Location requirements
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