Category Specialist managing Kitchen product strategies for Breville and Sistema on Amazon. Influencing internal relations and driving eCommerce practices for sustainable growth.
About the role
- Vice President of E-Commerce responsible for strategic vision and execution of digital commerce growth at Champion Petfoods. Leading a team to enhance brand loyalty and optimize customer journeys.
Responsibilities
- Develop and execute a comprehensive multi-year e-commerce roadmap focused on aggressive revenue growth and margin expansion.
- Oversee all digital sales platforms, specifically focused on our key partners - Amazon and Chewy and leveraging knowledge from these key customers with our omni-channel partners.
- Develop omnichannel merchandising and promotional strategies to win across the petfood ecosystem.
- Manage the full e-commerce P&L, including budgeting, forecasting, and resource allocation to ensure healthy ROI and CAC (Customer Acquisition Cost) ratios.
- Partner with Retail Sales, Marketing, Supply Chain, Product, and IT to ensure a seamless "click-to-door" customer experience.
- Utilize advanced analytics and A/B testing to optimize conversion rates (CRO), average order value (AOV), and customer lifetime value (CLV).
- Partner with customers, direct reports, finance, and demand planning to create a credible short- and long-term plan.
- Recruit, mentor, and lead a diverse team of digital specialists, fostering a culture of agility, accountability, and continuous improvement.
- Instill a culture that reflects the Champion Values and MARS 5 Principles with the leaders and teams for the relevant client groups.
Requirements
- Bachelor’s degree in marketing, business, or a related field is required.
- MBA preferred.
- 10+ years of experience in ecommerce with at least 5-7 years in a senior leadership within the CPG industry.
- Demonstrated experience developing and executing integrated growth strategies with measurable success.
- Strong analytical mindset to assess performance and make data-driven optimizations.
- A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.
- Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
- Motivated, energetic, goal-oriented, with a strong work ethic and positive team attitude.
- A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
- Demonstration of cultural adaptability and flexing work hours given the geographical spread of responsibility.
- Ability to travel at least 30%.
Benefits
- Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
- 401k/RRSP with company matching.
- Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
- Free Bag of Premium Pet Food each month.
- Free Parking and more!
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