Hybrid Vice President – E-Commerce

at Mars

• Job title: Vice President – E-Commerce
• Job type: Full Time
• Experience level: Lead
• Salary: $300,000 - $330,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Louisville, United States

About the role

• Vice President of E-Commerce responsible for strategic vision and execution of digital commerce growth at Champion Petfoods. Leading a team to enhance brand loyalty and optimize customer journeys.

Responsibilities

• Develop and execute a comprehensive multi-year e-commerce roadmap focused on aggressive revenue growth and margin expansion.
• Oversee all digital sales platforms, specifically focused on our key partners - Amazon and Chewy and leveraging knowledge from these key customers with our omni-channel partners.
• Develop omnichannel merchandising and promotional strategies to win across the petfood ecosystem.
• Manage the full e-commerce P&L, including budgeting, forecasting, and resource allocation to ensure healthy ROI and CAC (Customer Acquisition Cost) ratios.
• Partner with Retail Sales, Marketing, Supply Chain, Product, and IT to ensure a seamless "click-to-door" customer experience.
• Utilize advanced analytics and A/B testing to optimize conversion rates (CRO), average order value (AOV), and customer lifetime value (CLV).
• Partner with customers, direct reports, finance, and demand planning to create a credible short- and long-term plan.
• Recruit, mentor, and lead a diverse team of digital specialists, fostering a culture of agility, accountability, and continuous improvement.
• Instill a culture that reflects the Champion Values and MARS 5 Principles with the leaders and teams for the relevant client groups.

Requirements

• Bachelor’s degree in marketing, business, or a related field is required.
• MBA preferred.
• 10+ years of experience in ecommerce with at least 5-7 years in a senior leadership within the CPG industry.
• Demonstrated experience developing and executing integrated growth strategies with measurable success.
• Strong analytical mindset to assess performance and make data-driven optimizations.
• A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.
• Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
• Motivated, energetic, goal-oriented, with a strong work ethic and positive team attitude.
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
• Demonstration of cultural adaptability and flexing work hours given the geographical spread of responsibility.
• Ability to travel at least 30%.

Benefits

• Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
• 401k/RRSP with company matching.
• Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
• Free Bag of Premium Pet Food each month.
• Free Parking and more!