Freelance Performance Marketing Manager specializing in football brands for LOOP, driving performance marketing strategies and collaborating with internal teams. Using data - driven insights to optimize campaigns.
About the role
- Senior Paid Social Marketing Manager at mammaly optimizing growth-driven marketing campaigns. Collaborating on video creatives and analyzing performance to improve customer acquisition cost.
Responsibilities
- Development, testing and optimization of high-performance creatives (especially video & UGC)
- Independent scaling and management of our paid social campaigns on Meta
- Continuous optimization of the entire funnel, from ad click through landing page to checkout
- Close collaboration with the Creative & Content team, direct-response copy and CRO
- Market and creative analyses, benchmarking and trend research
Requirements
- At least 3 years of hands-on experience in paid social advertising (Meta)
- Expertise in direct-response marketing for D2C subscriptions or e-commerce
- Strong analytical skills and confident handling of performance data (e.g., CAC, ROAS, LTV)
- Experience in conceiving and producing performance creatives (video & UGC)
- Ability to work efficiently with the creative team and designers
- Proactive, solution-oriented and independent working style
- Team-oriented with clear, transparent communication
- Fluent in German and English
- Nice-to-haves: experience with Figma, Canva or other creative tools
- Experience with automation processes (creative iterations, budgets, reporting)
- Hands-on experience with paid social advertising on TikTok
- Deep interest in current paid social trends, algorithm updates and new ad formats
Benefits
- 100% flexible arrangement of your workday
- Everything you need to work from home
- High-quality Mac or Windows equipment to choose from
- Option to work from home or from our office in Berlin
- Free coffee, tea, snacks, fresh fruit and breakfast cereals
- 75% employee discount on orders up to €100 per month
- Company pension scheme (BAV), company health insurance (BkV) and much more as standard
Job title
Job type
Experience level
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Not specified
Degree requirement
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