Hybrid Senior Paid Social Marketing Manager

Posted 8 hours ago

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About the role

  • Senior Paid Social Marketing Manager at mammaly optimizing growth-driven marketing campaigns. Collaborating on video creatives and analyzing performance to improve customer acquisition cost.

Responsibilities

  • Development, testing and optimization of high-performance creatives (especially video & UGC)
  • Independent scaling and management of our paid social campaigns on Meta
  • Continuous optimization of the entire funnel, from ad click through landing page to checkout
  • Close collaboration with the Creative & Content team, direct-response copy and CRO
  • Market and creative analyses, benchmarking and trend research

Requirements

  • At least 3 years of hands-on experience in paid social advertising (Meta)
  • Expertise in direct-response marketing for D2C subscriptions or e-commerce
  • Strong analytical skills and confident handling of performance data (e.g., CAC, ROAS, LTV)
  • Experience in conceiving and producing performance creatives (video & UGC)
  • Ability to work efficiently with the creative team and designers
  • Proactive, solution-oriented and independent working style
  • Team-oriented with clear, transparent communication
  • Fluent in German and English
  • Nice-to-haves: experience with Figma, Canva or other creative tools
  • Experience with automation processes (creative iterations, budgets, reporting)
  • Hands-on experience with paid social advertising on TikTok
  • Deep interest in current paid social trends, algorithm updates and new ad formats

Benefits

  • 100% flexible arrangement of your workday
  • Everything you need to work from home
  • High-quality Mac or Windows equipment to choose from
  • Option to work from home or from our office in Berlin
  • Free coffee, tea, snacks, fresh fruit and breakfast cereals
  • 75% employee discount on orders up to €100 per month
  • Company pension scheme (BAV), company health insurance (BkV) and much more as standard

Job title

Senior Paid Social Marketing Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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